Cisco Marketing Velocity is an event like no other. It was launched with the idea of being an exclusive and unique event, targeting Cisco partners interested in innovative marketing techniques. Over the last few years, it’s become so much more as top partner executives increasingly see the value of top-flight marketing and engagement as part of their value proposition to customers.
There will always be healthy debate about the best techniques, tips and tricks – especially with how technology is changing the way we communicate. But strong marketing and even stronger customer engagement wins business, builds your brand, and keeps you connected in a world where customers don’t lack for information. You need to do everything you can to stay ahead of paradigm shifts and new competition for your business.
Next week’s Marketing Velocity, which officially kicks off in Cannes, France, on Tuesday, is the seventh such event hosted by Cisco, and we’re very excited to welcome over 200 partners representing 44 countries where Cisco does business.
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Tags: Cannes, Cisco, Cisco partner marketing, Marketing Velocity, partner, partner voices, Sherri Liebo
The buzz this year at Hannover Messe Fair is around “The Integrated Industry”. One of the key technologies that’s enabling this convergence is unmodified Ethernet being deployed to the factory and plant floor. Cisco’s core strategy for the industrial market is to accelerate the adoption of open standards by partnering with organizations like ODVA. Cisco is a founding member of the ODVA and has enjoyed a mutually beneficial relationship for close to 10 years.
Adrienne Meyer, Manager of Member Services at ODVA and Guy Denis, Cisco Business Development Manager -- Connected Industries Group reminisce about the history of the relationship and speak about the importance of evolving and developing open network standards and interoperability for the converged manufacturing IT and plant networks, including security, wireless, IP telephony,power over Ethernet and real-time Ethernet/IP.
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Tags: AP1552, Cisco Industrial Smart Solution, collaboration, Ethernet/IP, Hannover Messe, IE2000, IE3000, Industrial Automation, Internet of Things (IoT), IoT, mobile, ODVA
A couple of weeks ago, I announced a new name and a new mission for the group I lead at Cisco. I’ll do my best to minimize reader exposure to boring administrative details, but the long and the short of it is that the former Cisco Global Government Solutions Group (GGSG) has become the Cisco Threat Response, Intelligence, and Development (TRIAD) organization.
Any organizational name change is only a label placed on more fundamental transformations in missions, strategies, and desired outcomes. While the new organization will continue to serve government customers, the time has come to mobilize the expertise we have built up over the years to help critical infrastructure and enterprise customers strengthen their abilities to deliver IT-based services and value with minimal disturbance from unauthorized sources.
Vectoring the organization’s mission to threat is the key to understanding what TRIAD is all about. Through our work with Cisco customers, observation and analysis of phenomena visible in Cisco and customer networks, and application of innovative thinking about security practices and processes, we see enormous potential for developing and delivering threat-focused approaches to cyber security into products, services, and solutions. Read More »
Tags: Cisco CSO, Cisco Security, Cisco Threat Response-Intelligence-Development, cyber security, emerging threats, GGSG, security, TRIAD
At Enterprise Connect we made a number of announcements about Cisco’s pervasive conferencing strategy and new solutions that caused quite a buzz at the show and are really resonating with our customers. More and more I talk to business leaders who understand the value of pervasive video collaboration and their next questions are:
- How do I extend HD video to everyone in the organization on any device, from their personal mobile or desktop system through to group telepresence systems?
- How do we ensure each participant gets a high quality experience, matched to the capabilities of the device(s) they choose to use?
- And how do I provide this flexibility and scale affordably?
Recently I spoke to my colleague, Richard Mullen, about how our new optimized conferencing infrastructure is supporting this explosion of video-enabled users. With flexible and intelligent resource pooling and orchestration enabling a tailored service model, we are delivering affordable personal HD multiparty conferencing at an equivalent of only Read More »
Tags: collaboration, enterprise connect, hd conferencing, HD video, optimized conferencing, pervasive conferencing, TelePresence
I was just recently informed that my talk was accepted at the Midwest Open Source Software Conference (MOSSCon). w00t!
MOSSCon will be held at the University of Louisville, in Louisville, Kentucky, USA, on May 18-19, 2013. It’s being organized by people from the Kentucky Open Source Society (KYOSS) and other open source / maker-oriented groups in Louisville and Ohio.
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Tags: HPC, MOSSCon, mpi, open source