It’s been a great week at Cisco Marketing Velocity in Cannes, and we hope you’ve been following all the action on the @partnervelocity and @cisco_channels Twitter handles, as well as here.
During the event, we celebrated Cisco’s Best Integrated Marketing Campaign awards, recognizing some of the most successful marketing campaigns delivered by Cisco partners all over the world. Each winner was judged by region and evaluated based on utilization of Cisco resources, creativity and innovation, business impact, and overall alignment to Cisco, including technology and architecture messaging.
Please join me in congratulating the 19 winners, pictured below with Cisco’s top channel executives.
Yesterday, Cisco opened its new regional headquarters in Singapore, one of the first in the world that was designed from the ground up on the principles of the Cisco Connected Workplace, which integrates technology seamlessly into the workplace to foster collaboration. The new office is a living, breathing example of what Cisco feels is the next generation workplace.
Earlier this year, Cisco brought together several thought leaders in the industry to discuss the next generation workplace and what it meant to them. The one common thread which they all agreed on was that the next generation workplace is becoming essential to attract and retain the best employees and that it is as much of a cultural shift as it is a technological shift.
This video captures the essence of that discussion which features Dinesh Malkani, then managing director of Cisco’s Collaboration business in Asia Pacific, Japan and Greater China; Simon Kahn, chief marketing officer, Asia Pacific, Google; Craig Gledhill, vice president, Regional Enterprise Business, Samsung Electronics; Han Kwee Juan, chief executive officer, Citibank Singapore; Garluck Lai, assistant director, Technology & Resource Management, Temasek Polytechnic; and Manoj Menon, partner and managing director, Asia Pacific, Frost and Sullivan.
The Cisco “Social Media for Savvy Marketers” event starts tomorrow! The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 – 4/19/13). We are looking forward to dynamic sessions, with more than 33 speakers and panelists, representing digital and social marketing professionals from 29 different organizations.
This event will feature our Cisco Global Events Mobile App. Download the app to your phone or tablet and access discussion questions for the sessions, review the speaker profiles, evaluate sessions and network with your fellow digital and social media colleagues! You can also use the app within your browser by selecting the “HTML5” version.
Visit: http://ddut.ch/savvy. If you already have downloaded the app, make sure that you are running the most recent version.
Here are discussion questions already loaded into the app to get the conversation started before the sessions begin:
As we settle into spring, I’m anticipating an exciting annual event — The Tech Challenge at The Tech Museum of Innovation in San Jose, California. This is an amazing program that brings together thousands of students and gives them a chance to flex their engineering muscles.
In its 26th year, The Tech Challenge continues the mission to promote science, technology, engineering, and math (STEM) education with the “Asteroids Rock!” project. In this year’s scenario, an unmanned spacecraft launched from Earth and landed on an asteroid. From there, it must transport 3 packages of delicate testing instruments to specified locations. The students must tackle this challenge with creativity and ingenuity.
On April 16th at 11:00pm GMT, the first of two botnets began a massive spam campaign to take advantage of the recent Boston tragedy. The spam messages claim to contain news concerning the Boston Marathon bombing. The spam messages contain a link to a site that claims to have videos of explosions from the attack. Simultaneously, links to these sites were posted as comments to various blogs.
The link directs users to a webpage that includes iframes that load content from several YouTube videos plus content from an attacker-controlled site. Reports indicate the attacker-controlled sites host malicious .jar files that can compromise vulnerable machines.
On April 17th, a second botnet began using a similar spam campaign. Instead of simply providing a link, the spam messages contained graphical HTML content claiming to be breaking news alerts from CNN.
Cisco Intrusion Prevention System devices, Cloud Web Security, Email Security Appliances, and Web Security Appliances have blocked this campaign from the start.