Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
If you’re at all involved or interested in Cisco’s partner marketing efforts, this was your week. Cisco’s seventh Marketing Velocity conference kicked off in Cannes, France, and built momentum over three exciting days of main stage presentations, breakout sessions and networking, as well as a great party or two.
What did partners think of the event? We’ll have lots of wrap-up content to come in the next week, but for now make sure you check out partner perspectives from the first two days of the show below. As a reminder, you can see all of the day-to-day action via our @partnervelocity Twitter handle, too.
With the advent of BYOD and the proliferation of mobile applications – it’s become ever important to have visibility into your wireless network using deep packet inspection. By classifying the data flows that go through the wireless LAN, administrators now have visibility into the top users and top applications which are consuming bandwidth on their network. After analyzing this data and armed with visibility into these applications, Cisco AVC allows the administrator to then take action such as prioritize, deprioritize or block on the applications in their network.
Since Cisco has released Application Visibility and Control (AVC) for wireless -- our customers and partners have been highly interested in the technology and how it can be put to work for them. Visibility into the applications is made possible on the controller web interface which is useful for diagnosing real-time issues or analyzing short-term application trends. The wireless LAN controller GUI is shown below depicting a network using a variety of applications as identified by AVC.
Many network security administrators are struggling to keep their network “up-to-date” with the constant release of new vulnerabilities and software fixes. At the same time, they’re under pressure to provide near 100% availability of key business services and systems. Every time a vendor discloses a security vulnerability, network security administrators must identify affected devices and (in numerous cases) upgrade such devices. These activities can take hours, days, or even weeks depending on the size of the organization. For instance large enterprises and organizations may have thousands of routers and switches that need to be assessed for the impact of any given vulnerability. Cisco is helping customers by adopting cutting-edge security automation standards such as the Open Vulnerability and Assessment Language (OVAL) and the Common Vulnerability Reporting Framework (CVRF).
In the following blog posts, I’ve provided details about how security automation is helping customers:
Webcast took place on Tuesday, April 23rd at 10:00 a.m. EST (14:00 GMT). Over 150 customers from 29 countries learned about security automation; Cisco’s machine readable content strategy; and vulnerability assessment using OVAL. We discussed how customers can use OVAL to quickly assess the effects of security vulnerabilities in Cisco IOS Software devices. The recording is now available:
What’s the best way to accelerate economic development in the developing world? One answer is to do more to empower women. According to a 2012 World Bank report, women now make up 40 percent of the global labor force, but face major gaps in education, access to technology and economic opportunity compared to men. World Bank analysts estimate that closing those gaps could make a big difference, increasing labor productivity by as much as 25 percent in some countries.
There are many strategies for empowering women in developing countries, but one of the most practical is to provide more access to education, especially for women business-owners. Educational content provider ChangeCorp is dedicated to doing just that by capitalizing on growing access to mobile phones. I spoke with ChangeCorp’s CEO, Louise M. Guido, about some of the company’s efforts. Read More »
There’s something in the air here in Cannes. Call it a buzz, call it anticipation, or call it a glimpse into the future of marketing.
This week, I’ve been meeting with more than 200 partner marketing executives at Cisco’s annual Marketing Velocity event. The conversation here is very much about our profession being at a massive inflection point – one where we can completely change the face of marketing and where it’s going.
What will change marketing’s role at the business table is the concept of revenue marketing – marketing as a true, accountable partner with the sales organization with the goal of driving growth. That means not only creating demand, but also accelerating the time to revenue. It means not only producing events that customers love, but also tracking how the event moved them along in their buying process.
Watch this video as I share my key takeaways for Cisco partners on revenue marketing.