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Cisco Partner Weekly Rewind – April 26, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

Cisco Marketing Velocity wrapped up late last week with a call-to-action from Sherri Liebo, vice president, global partner marketing. In Cannes, Sherri urged partners to consider WISDOM – “what I say and do differently on Monday” – as they use Velocity takeaways to plan, build and run their revenue marketing strategies. Sherri also stopped by the Channels blog to offer a sneak peek of what’s in store for Cisco global partner marketing in the coming months, including top priorities for growth.

If you missed out on the Marketing Velocity action, fear not – we’ll be providing details about replays and archived content over the next few weeks, and you can also check out our various recaps and the Cisco Marketing Velocity YouTube playlist.

Several analysts and members of the press were also in attendance in Cannes; CRN’s Kristin Bent recapped key messages and also posted some snazzy scenes from Marketing Velocity, and Forrester’s Peter O’Neill offered tidbits and takeaways on his blog.

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Collaborations Innovators: Jerry Bruckheimer Redefines Hollywood Collaboration with TelePresence

It’s no secret that when people get together to collaborate, great things can happen. Nowhere is this more evident than in the stories of our customers. That’s why we are bringing their voice to the forefront in a new series called Collaboration Innovators. It’s our way of showcasing new innovative use cases of collaboration technologies and bringing some stories to light that inspire a different way of thinking about technology.

To kick off the series we are highlighting Jerry Bruckheimer, one of the world’s most successful and innovative film producers. Bruckheimer is using Cisco TelePresence to change the collaboration game in Hollywood by bringing on-set and remote directors, editors, and talent together to produce award winning films.

In Bruckheimer’s upcoming film Lone Ranger, Read More »

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The Future of Payments and Commerce: Digital Payment Strategies in the Age of Omnichannel Banking

Banks, for the most part, have realized the importance of mobile as a channel. Across the globe, empowered executives are being appointed to head up digital channel programs. Their primary mission: define and implement the mobile banking channel and seamlessly integrate it with the other major digital channels—online banking.

For the most part, they have focused their strategies on ”forklifting” online banking features to mobile without worrying much about mobile payments. However, the new reality of channel migration is a bit more complicated: the merger of virtual and digital channels in this new age of ”omnichannel banking” is bringing digital channels into bank branches, customer homes, and places of business, and transforming the world of payments and commerce.

So, how is the omnichannel reality affecting the world of payments, and why should banks care (aside from the fact that payments-related revenues can account for up to 25 percent of total retail banking revenues)?

Most of us are familiar with mobile apps that allow us, when in a retail store, to scan a product bar code, access online reviews, and potentially buy the product from Amazon.com (or a nearby retailer) at a discounted price. This capability is the new reality (and challenge) of omnichannel in the retail world. Such changes, however, will not end here: imagine receiving offers, digital coupons, credit card loyalty points, and more on your cell phone so that you can seamlessly apply them to your purchases when paying with your mobile device upon checkout (at the physical store or online).

The promise of connecting mobile payments and commerce through new capabilities embedded in the mobile wallet is real, and several mobile-wallet providers have emerged, including a number of non-financial-services players (telcos, tech companies, retailers, and others). Read More »

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MegaTrends: The Need for Securing Data Center Traffic

Data Centres are evolving rapidly, in response to the many industry IT Megatrends we have previously discussed. Services and applications are increasingly being delivered from very large data centres and, increasingly, from hybrid and public clouds too.

Specifically, a good example of services being delivered from data centres is Hosted Desktops. I discussed in my last post how technologies such as TrustSec can help secure VXI/VDI deployments. VXI is a good example of a service originally delivered only from private data centres, now being delivered As A Service as well.

Video is (and will be) increasingly delivered from data centers as a service. Infrastructure services (servers/VM, storage…) are also delivered internally more and more through Private Clouds.

Consequently, securing those environments is now perceived by our customers CTOs and architects, as the biggest barrier to adopting clouds on a much larger scale.

We will therefore look at how TrustSec can pervasively help secure all data centre traffic. Read More »

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ICT for Girls, Women in Technology and a Dialogue at the European Union

April 25 2013 is a super day for girls and women in technology and Cisco was very present!  I am so energized by the fantastic people I met throughout the day commencing with a breakfast session Women2020 platform hosted by DIGITALEUROPE with the topic of Women In Science, Technology, Engineering and Mathematics for Smart Growth of the pillars of the European 2020 Strategy.

The morning session included a panel chaired by Ms. Cheryl Miller, Founder of Women2020, and Dr.Hamadoun Toure’, Secretary-General of the International Telecommunications Union; Ms. Eva Fabry, Director European Centre for Women and Technology; Ms. Marietje Schaake, member of the  European Parliament for the Dutch Democratic Party; Dr. John Higgins, Director-General Digital Europe; Ms. Patricia Reilly Member of the Cabinet-Research, Innovation and Science; Ms. Linda Corugedo Steneberg, Director for Cooperation-DG Connect; Ms. Sabiine Everaet, CIO Europe Group at Coca Cola and a packed room of participants including myself.

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