Join us at Black Hat 2013 in Las Vegas this July, for our two-day hands-on Network Threat Defense, Countermeasures, and Controls course. Courses will be offered on July 27-28 and July 29-30, and attendees will learn and perform two network security roles. First, as a Security Practitioner, you’ll learn to secure and harden network infrastructure devices, and second, as a Security Incident Response Investigator, you must correctly detect, classify, and mitigate threats attacking a network by configuring and deploying advanced network threat defenses and countermeasures. Learning these roles will help you prepare for and respond to real world threats such as the recent Financial Services, SpamHaus, and OpUSA Denial of Service Attacks. Read More »
In my last post, I discussed the importance of a strong network foundation. Let’s get a little deeper into this now. The strategies depicted in the diagram below have been developed over nearly two decades of Cisco Services experience in the field. These outline what MUST be addressed in order to successfully and fully optimize your investment. Omission of any one will induce risk into the project. I will highlight this as we pass through the strategies.
Realizing the Benefits of the Internet of Everything for Customer Experience, Part 2 ‘Design Thinking’ the Customer Experience of the Future
The early days of the Internet were a heady time of reimagining, rethinking, and, in effect, “e-enabling” a staggering range of business processes. Today, we stand on the cusp of an equally momentous paradigm shift driven by an explosion in connectivity—not just among devices, but also encompassing people, process, data, and “things.” This next-generation digital revolution will upend entrenched mind-sets and disrupt existing business strategies on a nearly unprecedented scale, transforming, yet again, the customer experience.
As I shared in Part 1 of my blog, the Cisco Internet Business Solutions Group projects that the Internet of Everything (IoE) economy will generate $14.4 trillion in Value at Stake for private-sector companies globally over the next decade. Nearly 26 percent of this total — $3.7 trillion — will be tied to IoE-driven customer experience advances.
But how do companies begin to tap the vast potential of the next-wave Internet? Since the Internet of Everything remains a work in progress, its uncharted waters and multidimensional scope will demand wholly new ways of thinking as organizations connect to a larger — much larger — universe. In order to meet IoE’s challenges effectively, your business will need a multidimensional toolkit — one that bridges marketing, design, engineering, economics, finance, or any other discipline required inside or outside your company.
The methodology that can enable these capabilities is design thinking. Drawing on methods used by design professionals, it combines empathy for the human context of the problem; creativity in the generation of insights and solutions; and rationality and feedback to analyze the solution within the customer context.
Design thinking is ideal for problem solving within highly complex situations. Which brings us to IoE. Its high level of complexity will demand that you rethink what you do for your customers, while redefining how issues can be addressed.
Knowing the customer is an age-old path to success. And at the heart of design thinking is a deeper understanding of the customer, citizen, or patient, pinpointing the human needs that fall between business objectives and the technology solutions. Employing user-centered qualitative research methods of observation, ideation, and prototyping, design thinking cuts to the essence of the human pain point and is centered on understanding the role you play in the lives of those whom you are serving. Defining and shaping the problem — in effect, determining the right question to ask — is key. Problem framing comes before problem solving and will be the foundation the creative insight in IoE innovation.
Unlike analytical thinking, which is based on a breakdown of ideas, design thinking concentrates on building up ideas with a broad focus, especially in the early stages of the problem-solving process. Once those early ideas are encouraged to develop, without judgment, they can spur creative thinking.
Here is an example of design thinking at work:
A retail client asked, “How do we increase sales conversions?” The client had the best merchandise selections, financing options, and competitive prices. Customers sang their praises in focus groups. Yet, they were converting only about 25 percent of shoppers. With a design-thinking approach, we were able to reframe the problem. Customers were attracted by the assortment, we realized, but they were overwhelmed by the choices. They were looking for guidance on the right solution. By reframing the problem (“How do we help customers make a personalized choice?”), we came up with great ideas that led to new services offerings. In the end, conversion increased significantly.
Design thinking is not a new tool—Procter & Gamble and GE are but two companies employing its concepts, and Stanford and Harvard both teach it. It isn’t a magical cure, either. But it could provide critical solutions within the complex scope of the IoE economy.
As in previous Internet eras, organizations that adapt and redesign the customer experience — essentially by knowing their consumers through empathy and innovative solutions — will thrive. IoE will reach its true potential only if it is seamlessly integrated into customers’ lives. And design thinking — with its emphasis on simplicity and empathy—could cut through the complexity of the coming IoE economy, while driving the creation of products and services that resonate with the way your customers live, work, and play.
After all, isn’t that the reason for creating those products and services in the first place?
Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive Officers in leading retailers especially those from a marketing or operations persecutive some interesting comments and trends are emerging.
Firstly about a year ago retailers were looking at LBS and saying we must have this, were unsure how to use it to effectively drive their business.
Today in April & May 2013 these executives are equally as excited about the possibilities location services brings to their business, however they are also putting an even greater focus on the ROI. When vying for capex resources a compelling business case is one that has a clear return on the investments needed. When considering a guest WiFi deployment and associated location based services the business cases emerging are varied especially when speaking with some global retailers. Read More »
Tags: Cisco, Cisco Advanced Location, location, location analytics, location based services, location services, mobility, mobility services engine, mse, network, release, retail analytics, revenue, Thinksmart, wi-fi, wifi, wireless network
Budget cuts are costing many American students their arts education. As a wanna-be artist and overall proponent of all things creative, I have long valued the impact of arts education – especially in public schools. Unfortunately, these are the programs that are too often cut when budgets are slashed and difficult decisions must be made.
OK, so you probably won’t argue with me that art is important – after all, as children, it’s how we learned a lot of things, right? Who doesn’t have at least one thing they use a song to remember? I only have to key into the tune of ’3 blind mice’ to remember how to calculate the area of a circle (thanks to Mr. Bowlware, my fourth grade math teacher).
Studies show, too, that arts-engaged students show more positive outcomes in a variety of areas than their low-arts-engaged peers – especially in socially and economically disadvantaged student populations. This is exactly what makes programs like Fred Martin’s Urban Entertainment Institute (UEI) so valuable – and inspiring. Read More »