Cisco Consumer Experience Report for Automotive Surprises Many: Consumers Desire More Automated Automobiles, According to the Cisco Study
I was fortunate enough to lead the Cisco team that looked at consumer experiences in the automotive industry, and the results were eye-opening. For those of you that didn’t know, the study surveyed more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used when buying and driving an automobile. Consumers also identified preference for car dealers/manufacturers to provide a more personal driving experience, and their trust in future automotive innovation.
Some pretty interesting results emerged. Prior to purchasing a vehicle, consumers prefer to begin their process online. That’s not too surprising to most of us, since you’re reading this blog online right now, so you yourself are fairly comfortable with online research, I assume! But many had issues trusting the information on the manufacturers’ web sites.
- Most consumers begin their car purchasing process online: 83% of global consumers prefer to research online for information on a car, versus only 17% of consumers that prefer to call or go to dealership.
We were also educated on what mattered most to consumers. Consumers desire a more automated way to track car gas and maintenance costs:
- Impact of gas prices on customer experience: 52% of consumers want to track gas prices from a vehicle. Gas-price tracking was the highest priority, compared to 46% of consumers wanting to track insurance prices, 35% wanting to track roadside assistance availability, and 32% wanted to track recall information.
That was a little different to how folks wearing a manufacturing hat actually thought. Most manufacturing executives (57%) thought that auto manufacturer information is most important for consumers to track!
Consumers are also more willing to trade personal information for customization, security and savings:
- More Personal Security and Customized Cars: 60% would provide biometric information such as fingerprints and DNA samples in return for personalized security or car security. 65% would share personal information such as height/weight, driving habits, entertainment preferences if this allowed a more customized vehicle and driving experience.
“The survey shows consumers’ comfort with technology and need for immediate information whether they are researching, buying, driving or servicing their vehicle. While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology.”
Peter Granger, Senior Industry Marketing Manager, Cisco Products Solutions Industry Marketing
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Tags: andreas mai, auto, Automotive, autonomous-car, biometric, BRIC, car, cars, connected car, connected vehicle, consumer experience, consumerexperience, customer experience, customerexperience, driver
Cisco Partner Summit is just 10 days away, and if you aren’t attending the live event in Boston, consider this another reminder to register for Cisco Virtual Partner Summit (VPS). You’ll be joining thousands of our partners from all over the world for three lively days of Cisco Partner Summit keynotes, executive chats and breakout sessions on business-critical topics. During Cisco VPS, you’ll also gain access to a range of activities unique to the virtual platform, and a full program designed to maximize your online experience.
Let’s take a few minutes to look at what we have in store for Cisco VPS this year. Read More »
Tags: americas, APJC, Cisco, EMEAR, john chambers, partner, partner summit, virtual partner summit, VPS Dialogs
To help us understand what business executives think about ‘the cloud’ and the impact of cloud collaboration to their businesses, we asked Forbes Insights to conduct research. In response, Forbes surveyed over 500 senior executives from global companies with sales ranging from $250 million to over $20 billion, and interviewed 15 executives. The study examined the ways business executives increasingly look at cloud collaboration as a way to increase productivity, accelerate business results, and enhance innovation and collaboration across borders and functions. We weren’t surprised by the positive response to cloud, but some new and very interesting findings opened our eyes.
The survey results show Read More »
Tags: cloud, cloud collaboration, collaboration, Forbes Insights, research
Earlier this month Shane Snow, Tech journalist and co-founder of @Contently, opened up a can of worms with his article “Hug vs. Handshake”. When he, a “married dude”, runs into a male acquaintance both in and outside the workplace, a handshake is an acceptable and preferable greeting for both men. But “with females, I feel like I’m trapped between two walls of a deep-space garbage compactor. On the first meeting, we shake hands. Easy. But the next time we cross paths? Is a handshake now too formal (especially if we got along well in the first meeting)? Will a hug be awkward?”
Jessica Roy, a reporter for Betabeat and the New York Observer, offers a different angle on this conundrum:
The problem with shaking hands, of course, is that you might fracture our brittle bones with your manly monster shake. But the problem with hugging is that you might accidentally touch our delicate lady areas. What’s a dude to do?
And Tim Sackett, a journalist at Ragan.com, summarises the whole debate in his (literally) bold words:
Women will hug anything.
What are we talking about here? Our desks? Coffee machines? A lion at the nearest zoo?!
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This may seem to some a rhetorical question, right? It’s in the name! A guide that describes the design and implementation of a system or solution. That seems simple enough. Cisco Design and Implementation Guides (DIGs) can be found in the Cisco Design Zone. Many of these designs are Cisco Validated Designs (CVDs) that include internal or external testing, some are reference designs, and some are visionary architectures or best practices documented by experienced engineers.
As a Network Architect, I came to Cisco to develop CVDs and accelerate business solutions beyond just the “marketecture” vision. I wanted to prove how products and systems can be used to create end-to-end solutions that work better together, more than just the sum of their parts, solving real-world business problems.
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Tags: Cisco Design Zone, Cisco ISE, cisco live, Cisco LMS, Cisco Security, Compliance Solution for PCI DSS 2.0, Design and Implementation Guides