It’s summertime. For most people, the warmer temps and holiday weekends are the perfect excuse for a vacation. But have you ever traveled to an amusement park or exotic destination only to wait in line for hours for the hottest ride or trendiest restaurant? Or perhaps your coolness factor would skyrocket if you didn’t have to keep track of ticket stubs, receipts and maps? Well, the ups and downs of amusement park experiences may be able to be saved for the roller coasters. Could the Internet of Everything be changing how we experience…experiences?
Just recently, I stumbled across an article on All Things D by Bonnie Cha titled, Tomorrowland Today: Disney MagicBand Unlocks New Guest Experience for Park Goers. The article highlights new technology that Disney World Resort in Orlando has been using in trial phases and hopes to have broad implementation soon. The technology, called MagicBand, is a connected band (bracelet) designed to be an all-in-one device connecting park goers to everything through Radio Frequency technology. Visitors will be able to access the theme park and hotel rooms, purchase food and souvenirs and add extra options via My Disney Experience website.
Thanks to SDN, the “Controller” word pops up in many network architecture discussions these days. In networking alone, we’re already surrounded by many “controllers” and we’re busy introducing more as we speak: For example, Session Border Controllers or Wireless LAN Controllers have been around for quite some time, and have recently announced the OpenDaylight Controller, the Cisco XNC, or the Cloupia Unified Infrastructure Controller. So what is a “Controller” in networking terms, and how many do we need in emerging network architectures?
Today, at Cisco Live! in Orlando, we shared a vision for a revolutionary networking architecture that will transform data centers and usher in a new era of Application-Centric Infrastructure.
The realization of this vision will optimize data center infrastructure for the new breed of mobile-cloud era applications that has evolved around the massive proliferation of connections between people, processes, information and devices that we call the Internet of Everything.
Big Data applications such as Hadoop, cloud applications such as Salesforce and Cisco WebEx, and massively scalable consumer video applications such as NetFlix and YouTube are typical of this new breed.
The challenge with these applications in particular, is that they need to be able to run across multiple servers and data centers, be able to parallel process asynchronous tasks, and be continually available, globally. These applications rely on both physical and virtual infrastructures and, as a result, place new demands on the data center to deliver applications at scale, with the level of availability, quality of service and flexibility that today’s businesses demand.
Through our Application Centric Infrastructure vision, we will help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications.It’s a key component in the evolution to the model for next generation IT that I detailed in my keynote at Cisco Live! Orlando.
In order to meet these demands, the infrastructure must evolve. It must become application-centric.Network, compute, and storage need to be able to operate as one high-performance resource pool that can be provisioned instantly and automatically according to the needs of the application and related IT policies with security pervasive throughout. This type of dynamic, automated infrastructure provisioning requires a single point of management for the integrated needs of application, network and security administrators that replaces the fragmented, siloed views they have today.
And it’s this vision for the next generation data center that we will deliver, to the market, while helping customers evolve their existing investments for the future.The Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want - securely, rapidly, and at a lower cost.
Why Isn’t the Traditional Model of Networking Sufficient for the Cloud, Mobile and Big Data Era?
But we’ll only meet future demands when we can bridge the gap between applications and infrastructure, in addition to unifying the siloes of infrastructure.The fabric is extremely valuable in bringing together disparate systems, and the logical next step would be convergence for applications deployment and performance. Let me use an analogy to explain.
In the consumer world, if you buy an approved Android App, you know it’s going to run well on your mobile device because the developer used an Android development toolkit to optimize the app for the O/S. Once bought, the App doesn’t need to know the details of your device, the O/S simply ‘tells’ the device which resources it needs to run really well.
No such abstraction layer exists in the data center today.To make applications run really well, apps need to be programmed to the individual networked elements at the command line level.Imagine if every time you bought a new smart phone app, you had to manually configure your device’s screen resolution, graphics card, keyboard, broadband connection etc. In the data center, the process is this manual, complicated, slow, and thereby expensive.
And why SDN is not the answer…
While it might seem that SDN is supposed to solve this exact challenge, I want to share my thoughts on where it falls short.
SDN promised to meet the needs of new apps by delivering greater scale, programmability, centralized management and automation.But SDN, to date, can’t meet the needs of applications because it mimics the old model of networking. It doesn’t unify physical and virtual. It is flow-based (focused on individual networking elements), and not object-oriented (creating a configurable system of all IT resources). It can’t offer dynamic centralized policy management, programmability because it is constrained by old proprietary-standards model.
And with the changing applications world, we need more.We need an approach broader than what’s been defined as the separation of the control and data planes.Beyond SDN, the next generation data center must:
Be created with an object-oriented design
Provide a single point for dynamic policy management across physical and virtual resource pools
Be a system that is deeply programmable for rapid application provisioning and placement
Incorporate an open source approach to ensure total integration with RESTful interfaces into system-level management software
Enable multi-tenancy and virtualization, without performance penalties
And have deep ecosystem support from application, management, and services vendors.
That is precisely the type of Application Centric Infrastructure Cisco will deliver with our new networking architecture.
A Complete Solution: Application Centric Infrastructure
In the second half of 2013, Cisco will begin to introduce the elements of this new secure architecture, starting with best-in-class infrastructure components, and followed by software that enables centralized, application and policy-driven automation, and unified management of physical, virtual and cloud infrastructures.
Accelerated to market by Cisco’s investment in the data center start-up Insieme Networks, we think the benefits to customers will be huge, and include:
Application Velocity (Any workload, anywhere): Reducing application deployment time through a fully automated and programmatic infrastructure for provisioning and placement. Customers will be able to define the infrastructure requirements of the application, and then have those requirements applied automatically throughout the infrastructure.
A common platform for managing physical, virtual and cloud infrastructure: The complete integration across physical and virtual, normalizing endpoint access while delivering the flexibility of software and the performance, scale and visibility of hardware across multi-vendor, virtualized, bare metal, distributed scale out and cloud applications
Systems Architecture: A holistic approach with the integration of infrastructure, services and security along with the ability to deliver simplification of the infrastructure, integration of existing and future services with real time telemetry system wide.
Common Policy, Management and Operations for Network, Security, Applications: A common policy management framework and operational model driving automation across Network, Security and Application IT teams that is extensible to compute and storage in the future.
Open APIs, Open Source and Multivendor: A broad ecosystem of partners who will be empowered by a comprehensive published set of APIs and innovations contributed to open source.
The best of Custom and Merchant Silicon: To provide highly scalable, programmatic performance, low-power platforms and optics innovations that protect investments in existing cabling plants, and optimize capital and operational expenditures.
As we prepare to write the next chapter in the evolution of the data center, I couldn’t be more proud of our team.It is the true realization of Cisco’s innovation principles -- build, buy, partner and integrate. We’re delivering a fundamentally new vision with disruptive, breakthrough innovation.
Cisco today introduced Application-Centric Infrastructure as the vision for Next Generation Data Center architecture, built for both today’s physical and virtual workloads as well as tomorrow’s highly dynamic Cloud-based, and performance-intensive big data application environments. Please check out Padmasree Warrior’s blog or Cisco Unified Fabric to learn more.
What I would like to share with you is how we are evolving the Cisco Unified Fabric to deliver operational simplicity through superior integration.
Delivering Operational Simplicity through Superior Integration
As organizations accelerate private and public cloud deployments, IT organizations and data center networks must evolve to meet rapidly changing and growing requirements. Virtualized and cloud environments require more agility and simplicity to quickly deploy and migrate virtual machines. IT organizations, on the other hand, are challenged with operational complexity, architectural rigidity and infrastructure inefficiency with manual processes, disjointed provisioning, deficient software overlays, static resource allocations and disruptions when growth is needed.
The good news is that Cisco continues to evolve its Unified Fabric to address these needs. The new Cisco Dynamic Fabric Automation delivers unsurpassed operational simplicities through superior integration. It does this by …. Read More »
Having been part of the team who developed the Cisco Cloud Enablement Services, our professional services to help customers enable and adopt cloud computing, I was absolutely delighted watching the CiscoLive! keynote yesterday to hear Padmasree Warrior announce the results of the March 2013 IDC market research study that showed Cisco come out on top for cloud professional services [Source: “2013 U.S. Professional Services Opportunities Related to Cloud Services”, IDC Doc # 239862, March 2013].
In this survey, as the chart below shows (reproduced with the kind permission of IDC), respondents indicated that Cisco professional services were used most often across all of the three cloud categories that IDC measured: cloud applications, cloud application platforms, and cloud infrastructure. Ahead of Accenture, Microsoft, IBM, Oracle/Sun, HP and others.