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Statement on FCC Effort to Modernize E-Rate

In opening this rulemaking, the FCC has taken a major step toward modernizing the E-Rate program.  

Since its inception 15 years ago, E-rate has connected over 100,000 schools and millions of children to the Internet in all 50 states.  It’s the cornerstone of America’s efforts to provide quality digital education to students, and its track record has been nothing short of amazing.

But given the rapidly changing technology environment, E-Rate needs to keep up with the times and ensure that our children have the skills necessary to compete in the globally connected marketplace.  Other countries are making major investments in digital education.  For the sake of our children, we need to do the same. 

Cisco stands ready to work with the FCC to modernize and streamline the program. 

Unlocking the Value of Data in Motion Through Analytics

Kiran-Mattyola-mabadejeWritten By Kiran Matty, Marketing Manager, and Ola Mabadeje, Marketing Manager

If “Big Data” is crude oil, then Analytics is its refinery. According to a Cisco IBSG report, “if ‘crude” data can be extracted, refined, and piped to where it can impact decisions, its value will soar”. The trends, patterns, and insights that can be gathered from the various sources of Big Data are virtually limitless. However, this blog shall primarily focus on the analytics that can be generated by refining i.e. analyzing the data that’s resident in a mobile network and is largely untapped.

According to Cisco VNI, the number of connected devices will be three times the global population by 2017 and the global IP traffic will also increase threefold in the same time frame. Mobile Networks have not only been primed to sustain this onslaught but have also transformed into a programmable platform that can collect, correlate, and contextualize data rapidly. Network data, Policy, and Analytics interplay in a multitude of ways and form the basis of Data in Motion that’s at the heart of network monetization.

Hidden opportunities exist in the market gaps

As you might be aware, CPM (Cost per Mille) for mobile Ads is lower than that of other advertising media such as online, television, etc. This is because mobile Ads are generally untargeted, which leads to ineffective Ad campaigns, and could be attributed to a large extent to the lack of contextual awareness vis-à-vis location, demographics, browsing history, network conditions, screen size, etc. Although market researchers have perfected the measurements for other advertising media, they haven’t yet cracked the nut for mobile and the mobile metrics remain fuzzy at best which is impeding the flow of advertising dollars to mobile. On the other hand, as much as we love applications like Apple Siri and FaceTime, Angry Birds, etc., and devices like the Apple iPhone, they have turned out to be an operational nightmare in certain cases for the mobile operators around the world because of the data and signaling Tsunami that they can potentially bring about. This is due in part to lack of network analytics that can predict such surges in the network traffic with reasonable accuracy to allow for timely management of the network in terms of network capacity and bandwidth. This would eventually lead to operational efficiency and hence cost savings. Further, think about Internet of Everything and the 50 billion devices that would come online by 2020!

Mobile network operators are well positioned to address the above pain-points. With access to millions of subscribers, they can predict network and consumer behavior with high degree of accuracy quite simply because of the law of large numbers. Unlike many pure-play analytics vendors, network operators have direct access to data from a variety of sources such as CDN (Content Delivery Network), devices, applications, network billing and charging systems, not to mention the various mobile network elements. Some may even have access to subscriber Wi-Fi data. Lastly, many have the cloud infrastructure that’s needed for analyzing data at a bigger scale.

Translating opportunities to $$$ Read More »

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ISTE 2013: The Idea Incubator

We attended ISTE 2013 this year and came away filled with ideas and excited about a bright future of technology in education. One of the most inspirational takeaways was from the keynote speech by Steven Johnson, “Where Good Ideas Come From”.

Kevin talked about the evolution of ideas. Contrary to popular belief, the best ideas aren’t a light bulb going off, they take time to mature and develop. He defined this as the “slow hunch”, the source of true creativity. Furthermore, ideas are usually not single and solitary, but are built on a network of other ideas. Within this incubator of ideas, connections and collaboration become more and more important, both for development and implementation.

Read More »

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Cisco Partner Weekly Rewind – July 19, 2013

July 19, 2013 at 8:35 am PST

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off The Top

We are always seeking to make it easier for partners to do business with Cisco. One of the items both customers and partners have inquired about is our Return Materials Authorization (RMA) process. Historically, Cisco has operated an RMA back-end swap process. Based on feedback from Cisco customers, we have now moved to a front-end RMA swap process that immediately updates your contract information with the new part information at the start of the RMA process.

Check out Cisco Senior Director of Technical Services Jim Fuller’s comments on the new process and how it will make it easier for you to do business with Cisco.

Are You Doing All You Can With Social Media? Read More »

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All Day Tweet Chat: What Should IoE Connect?

In a world of connected people, process, data and things, what would you connect? That is the question of the day as Cisco hosts an all-day Tweet Chat next week with WIRED Magazine.

Cisco Tweet Chat WIRED

On Tuesday, July 23 between 6:30 a.m. and 10 p.m. EST, submit an item you would like to see connect to IoE, and Cisco experts like me will be there live to talk about your idea. The latest ideas and conversations from around the globe will be featured on the WIRED.com homepage throughout the day, so be on the lookout for your ideas to appear in the feed. You can add your ideas directly within the experience on WIRED.com, or via Twitter.com. Either way, simply tag your tweets with #IoE and @Cisco to join the conversation.

So, what do you think should be connected to the Internet of Everything? Mark your calendars to chat with us live on Tuesday on WIRED.com, and join the IoE conversation on Twitter until then.

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