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Social Selling for B2B and Manufacturing

January 9, 2012 at 11:05 am PST

What is Social Selling?

You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.

It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »

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It’s a New Year: Let Us Think, Help and Do

It’s a new year, the traditional time to resolve to lose weight (again), and to replace bad habits with good ones. But this year, I’m not going there. Did I overeat during the holidays? Yes. But forget my weight gain. What I want to focus on is why are so many of us overeating when so many others are going hungry. Why aren’t we using technology to fix this?

Dozens of businesses are sprouting up around food and technology—with a focus on capitalizing on our desire for fine dining. I won’t pretend that I’m a stranger to social media platforms that tip me off to the latest new restaurant opening, but what I’d love to see is some of this mindshare going toward helping to curb hunger. I’m not even talking about world hunger (yet) – I’m talking about in our own backyards. According to Feeding America, 48.8 million Americans lived in food insecure households during 2010. And according to a New York Times article a couple months ago, the number of kids signing up to receive subsidized lunches is increasing, due to the economy.

Enid Borden, President and CEO of Meals on Wheels Association in America recently wrote about this very topic. In her article, she quite eloquently asks, “How do we harness the power of imagination and creativity and put them to work in the human services domain? How do we prevent the foolishness of hunger in a food-rich land?”

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Live from New York – It is Cisco Retail at NRF January 15-17, 2012

January 16-17, 2012 marks the 101st National Retail Federation Annual Conference and Expo in New York and Cisco Retail team and myself will be there.  You can find out what Cisco will be showing at the event and get sneak peeks of the preparations for the show throughout the week through our coverage on Twitter, Facebook, FourSquare, LinkedIn Group, YouTube and Cisco Retail blog.

More details Read More »

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Cisco Live UK 2012 Industrial Sector: Get a head start solving business needs at the Industrial Solutions Booth

January 9, 2012 at 10:24 am PST

Cisco Live UK (January 30th-Feb 2nd in London)  is right around the corner.  A good number of our attendees hail from the industrial verticals such as Transportation, Oil & Gas, Water/Waste Water Treatment, Automotive, and Food & Beverage and Consumer Packaged Goods.

These industrial companies are wrestling with business challenges such as reducing costs, speeding time to market and improving production uptime. How does Cisco play in the industrial space you ask? Read More »

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Protecting Your Business With a Service Contract

You may need more than a warranty to realize the full return on your technology investment

These are challenging economic times for small businesses. You need the latest technology in order to grow your business. But you also need peace of mind knowing that you’ll get the most value from that technology investment.

You probably believe that a warranty will provide that protection should something go wrong with one of your network devices, such as a switch or router. Not necessarily.

A warranty is not equal to technical support. Most warranties only guarantee against a defective product and provide limited support.

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