We made some updates to the search experience on Cisco.com recently.
1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by suggesting queries related to that PID. By the way, you guys do a lot of PID searches — this helps make them much better.
Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”
2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.
Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’
3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.
Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results
4. Verb lemmatization – Wait, what? Oh, that’s the thing that provides results for variations of a word (install, installing, installed).
Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’
Correctly conceived and creatively executed sponsorship is a powerful marketing tool. Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline? As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement. Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’. Read More »
You don’t have to be a football fanatic to feel for the 49ers at Candlestick Park on December 19th, as their nationally-televised game against the Steelers was delayed not only once, but twice, amounting to a 35-minute total delay in the game. You can expect delays due to weather in blistering cold regions, but delays in San Francisco? (And we’re long past the days of the California brown-outs…) It’s no wonder this week the PG&E CEO called it the ‘most embarrassing moment of his career.’ (See interview.) Read More »
IT Brand Pulse released a series of awards and survey results today that confirmed Cisco’s Market Leadership position in Network Virtualization. In a survey of IT professionals, respondents were asked to name the market, price, performance, reliability, service and support, and innovation leader in the category of network virtualization technology. [Note: We will be making the report available to readers of this blog post here later this week when it's available.]
Cisco won a close race with 2011 leader VMware, to take the 2012 Market Leader award, and was also chosen as the Performance, Reliability, and Service and Support leader. Read More »
You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.
It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »