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WebEx Telepresence Integration Lets Everyone Participate [Watch Demo]

There’s something exciting happening to teleconferencing. It’s called Cisco TelePresence WebEx OneTouch and it extends Cisco TelePresence meetings to Cisco WebEx users. This is an ideal solution for business customers who want to maximize the power of their video communication.

See the demo.

Scheduling is easy and there additional Read More »

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A few recent Cisco.com search enhacements

January 9, 2012 at 7:17 pm PST

We made some updates to the search experience on Cisco.com recently.

1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by  suggesting queries related to that PID.  By the way, you guys do a lot of PID searches — this helps make them much better.

Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”

2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.

Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’

3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.

Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results

4. Verb lemmatization – Wait, what?  Oh, that’s the thing that provides results for variations of a word (install, installing, installed).

Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’

Enjoy!

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The Right ‘Rights’ – Lessons from the Cisco London 2012 Olympics Sponsorship

Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline?  As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement.  Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’. Read More »

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Lights Out On Game Day

You don’t have to be a football fanatic to feel for the 49ers at Candlestick Park on December 19th, as their nationally-televised game against the Steelers was delayed not only once, but twice, amounting to a 35-minute total delay in the game. You can expect delays due to weather in blistering cold regions, but delays in San Francisco? (And we’re long past the days of the California brown-outs…) It’s no wonder this week the PG&E CEO called it the ‘most embarrassing moment of his career.’ (See interview.) Read More »

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More Industry Awards for Cisco’s Network Virtualization Portfolio

January 9, 2012 at 11:24 am PST


IT Brand Pulse Market Leader AwardIT Brand Pulse released a series of awards and survey results today that confirmed Cisco’s Market Leadership position in Network Virtualization. In a survey of IT professionals, respondents were asked to name the market, price, performance, reliability, service and support, and innovation leader in the category of network virtualization technology. [Note: We will be making the report available to readers of this blog post here later this week when it’s available.]

Cisco won a close race with 2011 leader VMware, to take the 2012 Market Leader award, and was also chosen as the Performance, Reliability, and Service and Support leader. Read More »

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