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2012: The Year of the Gateway

By Ken Morse, CTO, Cisco Service Provider Video Technology Group

And here we are, video-side friends, at the start of yet another year. As we move together into 2012, I hereby declare this to be the year of the gateway.

The natural sidekick to the gateway, of course, is the client — and by “client,” I mean virtual or “soft” set-tops. CPE, and CPE software. The suite of stuff that’s going to connect up all the tablets, laptops, and new video screens we keep purchasing, as consumers, to the screens we’re used to watching (meaning TVs) for premium, subscription video content.

Let’s look more closely at the gateway, since I just so boldly declared 2012 to be its breakthrough year. And in particular, allow me to hone in on the Multiscreen Video Gateway line we’ve been working on and trialing with customers over the last year. A quick look under the hood of the Cisco 9800 series gateway, Read More »

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Technology Roundup: Voice

Need a new phone system? These resources can help

A phone system is critical to your company’s success. Without it, your business would be, well, out of business. A voice system that is cloud-based or that runs over your existing IP network provides several advantages over a traditional private branch exchange (PBX) system—from improving customer service and increasing employee productivity to saving your company money.

In this last installment of our Technology Roundup series, we provide resources that can help you choose the voice system that best fits your small business.

Read More »

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WebEx Telepresence Integration Lets Everyone Participate [Watch Demo]

There’s something exciting happening to teleconferencing. It’s called Cisco TelePresence WebEx OneTouch and it extends Cisco TelePresence meetings to Cisco WebEx users. This is an ideal solution for business customers who want to maximize the power of their video communication.

See the demo.

Scheduling is easy and there additional Read More »

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A few recent search enhacements

We made some updates to the search experience on recently.

1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by  suggesting queries related to that PID.  By the way, you guys do a lot of PID searches — this helps make them much better.

Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”

2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.

Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’

3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.

Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results

4. Verb lemmatization – Wait, what?  Oh, that’s the thing that provides results for variations of a word (install, installing, installed).

Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’


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The Right ‘Rights’ – Lessons from the Cisco London 2012 Olympics Sponsorship

Correctly conceived and creatively executed sponsorship is a powerful marketing tool.  Why else would the Fortune 500, along with millions of other businesses big and small, invest precious marketing dollars in the discipline?  As mentioned in my previous blog post, the first step in successful sponsorship is having clear objectives, whether those are aimed at brand building, commercial gain or stakeholder engagement.  Clearly articulated SMART objectives are a pre-requisite for achieving the second most important aspect of successful sponsorship – securing the right ‘rights’. Read More »

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