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Retail Lessons from Las Vegas Vacation Part 3 of 3 – Selling the Experience

In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services.

In one sense Las Vegas has always been about selling the experience when it comes to gambling.  You don’t get a tangible product for your bets (unless you win) but people gamble for the experience.  As gaming is legalized in many countries as well as states, Las Vegas has adapted itself to market the Las Vegas experience beyond gaming.

While I was on vacation I visited the Stratosphere hotel and casino which is the tallest structure in Las Vegas which features casinos, restaurants and thrill rides on top.  Its latest offering SkyJump  (package costs including video via wrist cam and photo) allows participants to jump off the tower at the 850 ft and free fall down and land via decelerator wire.  Certainly a customer experience not easily forgotten :-)

Other examples include Read More »

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How Do You Shorten Time to Market, Increase Profits, Deploy the Best Solutions for Customers?

January 12, 2012 at 4:13 pm PST

Last week I wrote about 8 new year’s resolutions Cisco is making to partners. And if you’ve ever set a resolution and successfully achieved it, you know that having a trusted friend there to help track your progress or call when you need support is key to keeping those resolutions.

Consider Cisco your trusted friend to help make and keep those resolutions with two programs to ensure you achieve success in 2012: Steps to Success and Partner Practice Builder. Both are free resources that are available to all Cisco Registered partners. Oh, did I say they’re free?

These two programs help you optimize, support, plan, and develop strategies for success and profitability in 2012.  Here’s how these tools work: Read More »

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PISA Will Assess Collaborative Problem Solving Skills in 2015 Acknowledges ATC21S Program

January 12, 2012 at 11:10 am PST

The second day of the 2012 Education World Forum (EWF) was a busy one, with a full schedule of talks and events.

In the morning opening keynote addresses were delivered by representatives of UNESCO, the Commonwealth Secretariat, the Brookings Institute, and Intel. This was followed by two plenary sessions; the first addressed research from large-scale pilot projects and initiatives and the second focused on how countries such as Saudi Arabia, Ethiopia, and Nigeria are improving their national education systems.

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World’s Biggest Collaboration

I’ve seen how sport can inspire and bring people together, transcending boundaries and borders. It’s just the same for the organisations delivering to the Olympic and Paralympic Games. Organising London 2012 – the greatest show on Earth -- requires collaboration on a grand scale.

As the official network infrastructure provider, I lead the marketing team who are helping to make the Games happen. We understand the size, complexity and hard work that’s needed – the equivalent of running 46 world championships at the same time, with no second chances.

If spinning plates was an Olympic sport, I’d be tipping the London Organising Committee of the Olympic Games (LOCOG) for gold. With everyone jostling for position, I’ve been so impressed by the way LOCOG protects sponsorship values and ensures we stay true to the ethos of the Games. Under pressure with only 200 days to go, working with LOCOG, other partners and sponsors continues to be both rewarding and challenging.

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IT Company Provides Personal Touch

In this final installment of our four-part customer testimonial, we take a look at Valley Sleep Center’s relationship with Invision Technology Solutions. The Cisco certified partner took the time to educate Valley Sleep Center employees about the latest technological innovations while also understanding their needs to build the right network. To further optimize the buying experience, the partner helped Valley Sleep Center utilize advantageous Cisco financing options. As a result, the company was able to upgrade affordably. We hope you enjoyed this customer case study. What can the right network do for your business?

Part One of the Valley Sleep Center

Part Two of the Valley Sleep Center

Part Three of the Valley Sleep Center

Watch Part Four>>

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