One of the key questions I get from retailers is “How can I use technology to create experiences that inspire my customers to buy more, both in the store and online?” In the Cisco Internet Business Solutions Group’s (IBSG) work with leading worldwide retailers, we uncovered what we believe is the answer—the “inspire” trigger. Specifically, inspire triggers are emotionally charged shopping experiences that make customers exclaim, “I never thought of that, let’s buy it,” or, “Wow, I want to by that now.”
From this work, Cisco IBSG developed Cisco StyleMeTM—a virtual fashion mirror that combines augmented reality with the latest mobile and networking technologies to create a fun, new, interactive way to try on clothing and accessories virtually. Cisco StyleMe lets customers visually browse a wide range of products; build outfits; receive expert recommendations; capture images of what they look like to share with friends and family; create a digital wardrobe of items in which they’re interested; and buy their selections in the store or online.
Customer testing shows that Cisco StyleMe is a hit with all types of consumers, but especially with a group that surprised us—shoppers over 50 years of age. The older generation clearly sees the benefits of easily trying on new outfits and getting expert advice, which far outweighs any apprehensions they might have about using the technology.
For retailers, Cisco StyleMe has the potential to 1) grow cross-channel sales by giving customers access to an extended range of inventory and enabling them to buy in-store and online; 2) strengthen customer loyalty by creating differentiated in-store experiences and enabling follow-up with customers after their store visit; and (3) increase conversion rates by allowing customers to receive relevant recommendations and interact with friends and family who influence their buying decisions.
Given the success of Cisco StyleMe, we believe creating rich, digital, cross-channel experiences in the store represents a powerful new way to inspire customers to buy. To get started, ensure your technology infrastructure is up to the task of supporting interactive rich-media experiences. By starting now to ensure your technology infrastructure is up to date, you’ll be in a strong position to capture more sales from customers both online and in your stores.
Today, we ‘re featuring a guest post from Brian Blatnik, a senior manager within Cisco’s Collaboration Technology Group:
In the month since our CloudVerse announcement the notion of a world of many clouds – public, private, and hybrid – has resonated with our customers, partners, and industry analysts. I’d like to share some perspective on how those types of clouds address different customers in the collaboration cloud services market. Since last month’s announcement highlighted our private cloud model in that market, Hosted Collaboration Solution for Large Enterprises, I’ll focus on that model. As a reminder, the Cisco Hosted Collaboration Solution gives partners, including service providers and integrators, the ability to deploy multiple collaboration applications on one server in a virtualized environment and then host those applications for multiple client organizations. The solution is designed to be run from partner data centers.
I’m often asked, “Haven’t enterprise voice and other UC services always been delivered from what we now call a private cloud?” It’s true that IP PBXs and other UC servers, like their PBX predecessors, provide services to users from a remote room or facility via a network. But there are two ways in which today’s cloud service delivery differs. First, there is the efficiency of pooling computing, network, and storage resources across multiple locations and services. Second, the services can be delivered in an on-demand fashion with elastic scaling.
The financial and strategic benefits deriving from these two factors are leading many businesses to consider consuming collaboration services in a utility model from Cisco’s partners in the Hosted Collaboration Solution (HCS). But the same drivers can result in substantial benefits to businesses that aren’t looking for services from a third party’s public cloud. Read More »
Jesper Andersen, SVP and GM of Cisco’s Service Provider Video Technology Group, sits down at CES 2012 in Las Vegas to offer his insight on the top video trends of the last year, along with the areas of focus for service providers in 2012, including the cloud. He highlights Cisco’s Videoscape news at the show, and how the new Videoscape cloud and client technologies can help service providers with their cloud strategies and deliver on the vision for ‘Any Screen TV’ video experiences. Check out the video and join the discussion: Cisco at CES 2012: Catching up with SVP/GM Jesper Andersen
Marthin De Beer, SVP of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers prepare for the effects of consumer cloud traffic on the networks, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of gateways. Check out the video and let us know what your thoughts are on the impact of video on the network and the consumer experience: Cisco at CES 2012: Chatting with Marthin De Beer About Service Provider Video Industry
The threat landscape is an ever evolving environment that must be addressed with constant iteration. Since the Cisco Intrusion Prevention System signature configuration has grown over the past few years, the Cisco Security Research and Operations IPS Signature Development Team performed an exhaustive review of the default IPS signature settings currently shipping. As a result of that analysis, the team will be releasing changes to the default signature set via signature updates in a two-phase process over the course of several months.