Cisco Blogs

Cisco Blog > SP360: Service Provider

Not your normal CES wrap up: Beyond the devices

By now, I have seen about a dozen CES wrap ups, the first of which, ironically, came after just the first day.  Ultrabooks, lack of iPad killer, and the iPhone5 rumor mill seemed to dominate the discussion.  My experience after the last week in Las Vegas was “beyond the devices” and admittedly beyond the hype.  Over four days, Cisco held nearly 500 customer, press and analyst meetings, and after very extensive research (read:  polling a few of my teammates in the ever lengthy elevator lines), here is my top takeaways from CES 2012:

  • Show:  CES is now the single largest service provider show in North America.  There are a few others, but in terms of customer engagement, this is the biggest.  From Europe to Asia, South America and Australia, an incredible array of SPs are there.  Forget the show’s name Read More »

Tags: , , , , , ,

Digital Engagement Through Transmedia Storytelling

I have been hearing folks talk about transmedia storytelling for several years now but haven’t spent time on this blog discussing this concept. Seems high time I did so and figured I should start off by attempting to define what it actually means. According to Wikipedia transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. Henry Jenkins officially defined transmedia in 2006 in his book “Convergence Culture: Where Old and New Media Collide,” as a story that “unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole.” So given this transmedia storytelling is just the tip of the transmedia iceberg with transmedia branding/activism/performance/etc. waiting in the wings so to speak :)

Diving into the purpose of transmedia storytelling, the common definition is that it is meant to extend the brand reach of the product by using multiple stories that are set in a single universe but told across a variety of outlets. These overlapping publishing points complement each other to form an overarching narrative. So transmedia storytelling isn’t just re-publishing the story in multiple platforms it is about using a medium to augment the base storyline for example–comics might provide back-story, games might allow you to explore the world in the story, social media might enable curated commentary on the story developing into a story line in and of itself and the television/web series offers unfolding episodes. Keep in mind that if your story doesn’t resonate with your audience transmedia approaches won’t fix that. That’s right, as always, content is king and transmedia is a great option for extending powerful content to a variety of platforms/formats. So how are digital technologies empowering transmedia? According to Tribeca Film:

Transmedia is the new space where visual storytelling exists because:

1. Every screen we can imagine (TV, smart phone, tablet, laptop and yes, the lowly desktop computer) is reached by Internet video, audio, text and images.

2. Every connected consumer can reach back — through each screen.

In the below video iPad storyteller Joe Sabia demonstrates how new technology has been instrumental in enabling people to tell stories, from pop-up books and to his own onstage iPad storytelling techniques. Read More »

Tags: , ,

Why Cisco, Not Juniper? OpEx, CapEx and the Frankenkluge in the Branch Office Closet

One of the great things about being at Cisco HQ in Silicon Valley is the wonderful diversity we have here. Although you don’t really get seasons you do get an awesome mix of people. A recent stroll around the lake at Shoreline Park revealed people speaking English, Russian, German, Japanese, Chinese, Korean, Vietnamese, Hindi and some other languages I could not identify. Similarly sushi, butter chicken and naan, pho, bulgoki and bahn mi are all easy to find for the diversified, international foodie.

However, when I go out for Indian food with my friends, they almost always insist on going to a buffet in Mountain View called Passage to India. Partially because they usually have a huge assortment of “desi-chinese” dishes such as Gobi Manchurian and Chilli Chicken but largely because they see the buffet being a tremendous value. Little chicken tikka masala, little tandoori, little goat curry, some gulab jamun – enjoy them all, they are all included in a well integrated package. A la carte approaches make it hard to enjoy such variety, as each additional dish is usually priced like the main part of a meal.

Reminds me of the whole Cisco vs Juniper thing for the branch.

We took a look at the cost of building a modern, secure, integrated services network for the branch, incorporating the functionality and services that you would want in a new branch deployment, you know, things like security (firewall, IPS, VPN), video, server virtualization, WAN optimization, video optimization, 4G backup and Unified Communications. Doing all this with Cisco was pretty easy, all you need is an ISR, which we spec’ed out as an ISR 3945 for our hypothetical 150 person branch (with a 45Mbps WAN bandwidth). Implementation was cheap and easy, particularly when you consider all the capabilities that you were getting.

Read More »

Tags: , , , , ,

Cisco UCS Demonstrates Enterprise Performance for RISC/UNIX Migration Opportunities

Benchmarks can be invaluable when it comes to making a decision on whether to migrate mission-critical applications, especially those benchmarks that are frequently referenced by enterprise IT organizations when making decisions about which platform to use as their Oracle Database. The TPC-C benchmark is often referred to as the flagship server benchmark that measures online transaction processing (OLTP) performance by simulating a complete compute environment where a population of users runs transactions against a database. In many instances online transaction processing is critical to business operations and the systems that run these applications must have high performance and be reliable.

Cisco Unified Computing System™ (Cisco UCS™) servers, combined with Oracle Database software, recently delivered a result with outstanding performance and leadership price-performance versus 2-socket RISC/UNIX platforms. The Cisco UCS C250 M2 delivered more than four times better performance that an HP Integrity rx6600 with 78% lower price-performance and 16% better price-performance than the IBM Power 780.

In an era in which IT budgets are shrinking, the high costs to rollout and support applications based on RISC/UNIX systems becomes more and more unappealing. This new TPC-C result is just another example of how Cisco UCS can deliver performance that businesses require for their enterprise applications at lower costs.

I urge you to check out our RISC/UNIX Migration Program page for additional performance briefs, case studies, white papers, and migration guides.

Cisco at CES 2012: Catching Up With Marthin De Beer and Jesper Andersen

Marthin De Beer, Senior Vice President of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers through our end-to-end architecture, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of home gateways. Read More »

Tags: , , , , ,