Cisco Blogs


Cisco Blog > Education

Reflections from the Education World Forum

The Education World Forum meeting in London last week felt different from previous years.

In recent times the presiding genius has been the OECD’s Andreas Schleicher. The main plot line has been how the best education countries in the world – Finland, Canada, and Singapore – can go to the next level. The sub plot has been the route they should take, and whether they should shift toward equipping their students with higher order capabilities, to restore their national economies’ innovative edge.

Read More »

Building a Bulletproof Cisco Network for Online Gaming

January 17, 2012 at 4:00 pm PST

In the world of online gaming, the network is everything. Suffice it to say, choppy game play, slow frame rates, and lackluster response times are never an option.

That’s why Seattle-based En Masse Entertainment turned to Cisco partner MTM Technologies to build a network infrastructure to support its game TERA.

Massively multiplayer online role playing game (MMORPG) TERA features rich and detailed graphics in a fantasy universe. The game’s unique, interactive combat system brings players around the globe together as they unite against monsters, demons, and all sorts of creatures in this fanciful world torn apart by the gods.

It’s a game that requires the a lot of infrastructure support, high network bandwidth, and extreme processing power. So MTM delivered an infrastructure for En Masse that included core routers, switches, firewalls, load balancers, and servers that seamlessly communicate with the network.

Watch as En Masse Network Operations Director Markus Schweig explains the process of building out their network for the highly anticipated new game.

Read More »

Tags:

Get Your Social On! #SMWSF #SMWCisco

January 17, 2012 at 3:51 pm PST

What are you doing on February 14, 2012? Mark your calendar for a date with us! Cisco is hosting a day on The Social Enterprise (Part 1) as part of Social Media Week, a week-long event series dedicated to what else…social media. You can join this event live or via our UStream channel. Registration for the live event is required and hurry because space is limited for this free event. (Advance registration for the UStream channel is not needed). The hash tag for the entire week is #SMWSF but for our day at Cisco, we will be using the #SMWCisco hash tag to monitor and respond to questions related to our event. If you want to chat with us, send your tweet to @CiscoSocial.

As we’re getting ready, we will share with you some behind-the-scenes doodling and words of wisdom from our distinguished speakers. Let’s get started.

In his recent report “A Strategy for Managing Social Media Proliferation”, Jeremiah Owyang (@jowyang) urges companies to follow 5 pragmatic steps. As you walk through these steps, you’ll find that executive buy-in and support are critical in wide-scale social media adoption. In his afternoon session, Jeremiah will explore how today’s modern executives are using social media to lead, connect with customers and forge their company through their industry. Secondly, he’ll explore what business teams inside of a company require in order to be successful as they build their programs. Read More »

Tags: ,

Not your normal CES wrap up: Beyond the devices

By now, I have seen about a dozen CES wrap ups, the first of which, ironically, came after just the first day.  Ultrabooks, lack of iPad killer, and the iPhone5 rumor mill seemed to dominate the discussion.  My experience after the last week in Las Vegas was “beyond the devices” and admittedly beyond the hype.  Over four days, Cisco held nearly 500 customer, press and analyst meetings, and after very extensive research (read:  polling a few of my teammates in the ever lengthy elevator lines), here is my top takeaways from CES 2012:

  • Show:  CES is now the single largest service provider show in North America.  There are a few others, but in terms of customer engagement, this is the biggest.  From Europe to Asia, South America and Australia, an incredible array of SPs are there.  Forget the show’s name Read More »

Tags: , , , , , ,

Digital Engagement Through Transmedia Storytelling

January 17, 2012 at 12:45 pm PST

I have been hearing folks talk about transmedia storytelling for several years now but haven’t spent time on this blog discussing this concept. Seems high time I did so and figured I should start off by attempting to define what it actually means. According to Wikipedia transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. Henry Jenkins officially defined transmedia in 2006 in his book “Convergence Culture: Where Old and New Media Collide,” as a story that “unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole.” So given this transmedia storytelling is just the tip of the transmedia iceberg with transmedia branding/activism/performance/etc. waiting in the wings so to speak :)

Diving into the purpose of transmedia storytelling, the common definition is that it is meant to extend the brand reach of the product by using multiple stories that are set in a single universe but told across a variety of outlets. These overlapping publishing points complement each other to form an overarching narrative. So transmedia storytelling isn’t just re-publishing the story in multiple platforms it is about using a medium to augment the base storyline for example–comics might provide back-story, games might allow you to explore the world in the story, social media might enable curated commentary on the story developing into a story line in and of itself and the television/web series offers unfolding episodes. Keep in mind that if your story doesn’t resonate with your audience transmedia approaches won’t fix that. That’s right, as always, content is king and transmedia is a great option for extending powerful content to a variety of platforms/formats. So how are digital technologies empowering transmedia? According to Tribeca Film:

Transmedia is the new space where visual storytelling exists because:

1. Every screen we can imagine (TV, smart phone, tablet, laptop and yes, the lowly desktop computer) is reached by Internet video, audio, text and images.

2. Every connected consumer can reach back — through each screen.

In the below video iPad storyteller Joe Sabia demonstrates how new technology has been instrumental in enabling people to tell stories, from pop-up books and to his own onstage iPad storytelling techniques. Read More »

Tags: , ,