We’ve been busy setting up our booths in preparation for Cisco Live UK. Check out this video of us hard at work setting up shop and getting our demonstrations ready for visitors eager to learn more about Cisco’s Industrial Solutions:
Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.
But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers trust us, and it’s how the best marketers convey information.
Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.
First, watch the most recently launched commercial.
Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)
Over the past 40 years in the U.S., our student to teacher ratio has dropped from 22:1 to 17:1. Our teachers are better educated than ever – fully 62% today own a Masters degree, compared with only 23% in 1971. And we continue to spend – our nation’s investment in K-12 places us 4th in the world at $11,000 per student, trailing only Luxembourg, Switzerland, and Norway.
So, what’s happened to our reading and math test scores over these past four decades? Virtually flat.
Why is this?
Roland Fryer, the Robert M. Beren Professor of Economics at Harvard, would argue it’s due in part to the fact we really do not know what the problems are. His view: “it’s time to apply some science to the problem of student achievement in our schools.”
I’ve always worked in creative environments with a lot of interdependent roles and processes – and big, unyielding deadlines. Twenty years ago (did I just type that?!), it was editors, writers, designers, artists, production teams, salespeople, prepress film houses, printers, and all of the rest involved in producing magazines. My role was at the intersection of the creative work and technical production. Sometimes it all happened as a meeting in one room, other aspects involved sneakernet, sending disks and film back and forth via couriers. Missing a print date cost big dollars. You didn’t miss the dates. Ever.
Being a bit of a geek with a logical streak of an engineer’s daughter, I was always looking for ways to add structure and streamline processes. (This is not unlike trying to put a wet cat in a sweater.) I developed a successful, but perhaps unhealthy relationship with spreadsheets that I used to hold information – deadlines, story details, status, page counts, art files, page ratios. I dutifully maintained my trusty grids and could answer any question about any bit or piece along the way. But hand anyone else a printout and their eyes would cross and roll before they simply restated the question. The spreadsheets held data; I was the mechanism for sharing data – the user interface, so to speak.