Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.
Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.
But how do you learn and embrace this new language?
A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.
Earlier this week, we hosted the first session in our current Accelerate! Virtual Workshop Series on Marketing Planning for 2012. Todd Lebo, Sr. Director of Content and Jen Doyle, Sr. Research Manager from MECLABS shared key findings from their 2012 B2B Marketing Benchmark Guide including top lead gen tactics for 2011, how we can best utilize them to generate qualified leads in 2012 and how B2B marketers are allocating their budgets given new marketing trends.
According to the MarketingSherpa research, B2B marketing challenges such as producing high-quality leads, generating the required volume of leads, conveying value, creating PR buzz, and competing in a multi-channel lead generation , are on the rise. Demonstrating marketing’s contribution to revenue is a key focus for marketers. So what tactics can help us do this?
Interestingly, the MarketingSherpa research shows that website optimization, SEO and email are the top lead generation tactics for B2B marketers. (These were also the top tactics for 2010 and 2011). There are few surprises here if you consider these trends from a recent TechTarget Study:
The Internet remains the primary destination and source for all research done by IT professionals.
The Internet is the preferred method by which IT professionals expect marketers to communicate the value of their brand and capture IT prospects as leads.
Although our priority as B2B marketers is on lead generation, perhaps our greatest challenge is lead conversion. In our Accelerate! session, our experts outlined a four steps to conduct a lead generation analysis which will help ensure you are focused on the right tactics to generate leads and increase conversions. View the session recording from the On Demand tab in the Virtual Velocity Auditorium – session title: Top Lead Gen Tactics of 2011 and How Best to Utilize Them in the New Year
We will continue our discussion on marketing planning with a second session on February 15th. This session will focus on making your marketing plan a reality with four tactical steps you can use to drive online conversions. Register for this session in the Virtual Velocity Auditorium
Here I am talking to Mark Daniels of Rockwell Automation. Mark is the Rockwell Automation Ltd. Business Manager, Architecture and Software, based in Milton Keynes in the UK. Mark is talking about the Cisco Live Demonstration of Motion Control. During this session the Robot is ‘resting’ to lower the ambient noise levels (still some noise from the pneumatics, sorry!) The Robotic arms rapidly grab pucks and sort and order them cleverly. The Interesting part is that the controls are all Ethernet IP enabled and Cisco and Rockwell jointly developed the Allen Bradley switch that enables the data and information to travel over standard IP.
Two classes of New Jersey middle school students recently enjoyed a unique opportunity for exchange with their peers. From neighboring towns, the eighth graders live worlds away from each other demographically—one town is largely affluent and white, while the other is mostly low income with a predominately black and Hispanic population. Each class studied John Steinbeck’s Of Mice and Men, and they visited each other’s schools to discuss perceptions of the novel.
As reported in The New York Times, the students at both middle schools found the interaction with their counterparts eye-opening and rewarding, both in terms of literary analysis and cultural understanding. The ability to see the text—and life—from a different perspective fostered a rich educational experience.
With telepresence and other collaborative technologies, students are able to mimic the exchange in which the New Jersey youth participated, except they could share ideas with and experience the cultures of peers not only across town boundaries, but also across state lines and country borders. Telepresence enables a real-time, high-definition connection that allows for a quality of conversation comparable to in-person interaction, creating a unified classroom across geographies. The telepresence set-up establishes an environment that feels inclusive and intimate—the students would feel as though they had traveled to each other’s schools. They could see the detail in each other’s settings, in clothes, hairstyles, facial expressions, and other aesthetics that make up parts of a culture. Read More »