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Cisco Certification Firsts

As cyber security threats increase, meeting the rigorous standards set forth by the Common Criteria community, the National Institute of Standards and Technologies, and the Defense Information Systems Agency is more important than ever.

Cisco is an industry leader when it comes to government product certifications. Cisco’s Government Certifications ensure that its products meet the rigorous testing and certification criteria that are considered prerequisites for many of the world’s defense, civilian government and public sector network deployments.

Cisco leads and drives innovation in policy, requirements, solutions, architectures and standards enabling solutions to ensure mission success.

As a leader in providing certified and evaluated products to the global marketplace, Cisco maintains an active product certification and evaluation program for global government customers.

Check out the video below for the latest updates on Cisco government product certifications.

Stay tuned for more information on how Cisco continues to lead the way in government product certifications.

YouTube: Cisco Certification Firsts

For more information, please visit: http://www.cisco.com/go/govcerts

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New Book Helps You Embrace Collaboration, Increase Profits

Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.

Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.

But how do you learn and embrace this new language?

A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.

That new book is called, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential. Cisco’s very own Carl Wiese, SVP Global Collaboration Sales, and Ron Ricci, VP Corporate Positioning, wrote this book for business leaders in all industries around the world and to help our partners have a new conversation with customers.

Find out more about what’s inside the book and how you can buy it for a special partner discounted rate.

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Accelerate! Session Recap: Marketing Planning for 2012

Earlier this week, we hosted the first session in our current Accelerate! Virtual Workshop Series on Marketing Planning for 2012. Todd Lebo, Sr. Director of Content and Jen Doyle, Sr. Research Manager from MECLABS shared key findings from their 2012 B2B Marketing Benchmark Guide including top lead gen tactics for 2011, how we can best utilize them to generate qualified leads in 2012 and how B2B marketers are allocating their budgets given new marketing trends.

According to the MarketingSherpa research, B2B marketing challenges such as producing high-quality leads, generating the required volume of leads, conveying value, creating PR buzz, and competing in a multi-channel lead generation , are on the rise.  Demonstrating marketing’s contribution to revenue is a key focus for marketers.  So what tactics can help us do this?

Interestingly, the MarketingSherpa research shows that website optimization, SEO and email are the top lead generation tactics for B2B marketers. (These were also the top tactics for 2010 and 2011). There are few surprises here if you consider these trends from a recent TechTarget Study:

  • The Internet remains the primary destination and source for all research done by IT professionals.
  • The Internet is the preferred method by which IT professionals expect marketers to communicate the value of their brand and capture IT prospects as leads.

Although our priority as B2B marketers is on lead generation, perhaps our greatest challenge is lead conversion. In our Accelerate! session, our experts outlined a four steps to conduct a lead generation analysis which will help ensure you are focused on the right tactics to generate leads and increase conversions.  View the session recording from the On Demand tab in the Virtual Velocity Auditorium – session title: Top Lead Gen Tactics of 2011 and How Best to Utilize Them in the New Year

We will continue our discussion on marketing planning with a second session on February 15th. This session will focus on making your marketing plan a reality with four tactical steps you can use to drive online conversions.  Register for this session in the Virtual Velocity Auditorium

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Cisco IPS Signature Retirement and the Default Configuration

Walter Sulym from the Cisco IPS team explains the signature retirement process and how the default configuration is determined.

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Cisco Live UK: Day 4, Part 2 – Rockwell Automation IP Ethernet

Day 4 at Cisco Live UK has wrapped up!

Here I am talking to Mark Daniels of Rockwell Automation. Mark is the Rockwell Automation Ltd. Business Manager, Architecture and Software, based in Milton Keynes in the UK. Mark is talking about the Cisco Live Demonstration of Motion Control. During this session the Robot is ‘resting’ to lower the ambient noise levels (still some noise from the pneumatics, sorry!) The Robotic arms rapidly grab pucks and sort and order them cleverly. The Interesting part is that the controls are all Ethernet IP enabled and Cisco and Rockwell jointly developed the Allen Bradley switch that enables the data and information to travel over standard IP.

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