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Support Mega Menu goes Global

A few weeks ago, the Support Mega Menu was updated on our 6 international support websites and 18 Latin American websites. This update brought the design and organization of the US Support Mega Menu that has proven to be extremely well utilized by our users since it was introduced last May.

The Support Mega Menu provides quick access to some key support destinations including links to the most popular product categories, links to popular downloads, and links to contact Cisco technical support and to open a support case. It also allows the user to search for product information or downloads directly, with more robust search capabilities. These benefits are now available to our global audience.

Below is an example of the support mega menu on the Japanese site:

The Support Mega Menu on the Japanese support site.

These updates required a great deal of cooperation across functions within Cisco including our Services, Marketing, IT, and global TAC teams.

Domo arigato!

Usage-Based Billing by Service Providers?

In the past five years, consumer monthly Internet usage has grown nearly three-fold, but users spend little more than in 2006. According to Cisco’s Visual Networking Index Global Forecast 2011, consumption per U.S. user grew 278 percent. In that same time frame, according to published research, the monthly U.S. cable broadband ARPU remained virtually flat.

As consumers increasingly rely on their broadband access for more of the basic everyday needs, broadband has become the most important core service provider service when compared to pay TV, mobile voice, landline phone and mobile data. But these broadband service providers are struggling to get consumers to equate the value of their online experiences with the value of their broadband service. To that end, SPs are actively considering usage-based billing strategies as a tool to align consumer value perceptions with their underlying networks. Anecdotal evidence from non-U.S. SPs that have introduced usage-based billing indicates that it can drive new value creation.

To help explore consumers’ perspectives, Cisco’s Internet Business Solutions Group (IBSG) conducted a survey of broadband users in the United States, Canada, France, and Italy to determine current views on usage-based billing policies and approaches.

This particular document is titled “Usage-Based Billing Strategies Can Enable SPs to Align Customer Value Perception with Network Investments”.   It can be found on the Service Provider Thought Leadership section of the website of Cisco IBSG.  At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.  

Check this and others out . . .

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Cisco Certification Firsts

As cyber security threats increase, meeting the rigorous standards set forth by the Common Criteria community, the National Institute of Standards and Technologies, and the Defense Information Systems Agency is more important than ever.

Cisco is an industry leader when it comes to government product certifications. Cisco’s Government Certifications ensure that its products meet the rigorous testing and certification criteria that are considered prerequisites for many of the world’s defense, civilian government and public sector network deployments.

Cisco leads and drives innovation in policy, requirements, solutions, architectures and standards enabling solutions to ensure mission success.

As a leader in providing certified and evaluated products to the global marketplace, Cisco maintains an active product certification and evaluation program for global government customers.

Check out the video below for the latest updates on Cisco government product certifications.

Stay tuned for more information on how Cisco continues to lead the way in government product certifications.

YouTube: Cisco Certification Firsts

For more information, please visit: http://www.cisco.com/go/govcerts

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New Book Helps You Embrace Collaboration, Increase Profits

February 3, 2012 at 12:15 pm PST

Do your customers talk about optimizing team performance? Do they struggle with new ways to increase their competitive edge? Are they looking for ways to scale their most precious resources? Then it’s time for you to step up as your customers’ collaboration expert.

Collaboration will be the business opportunity of the decade, and partners who can help move their customers through this transition will see their revenue grow. But you have to be able to speak the language of collaboration and understand its true meaning in a connected world.

But how do you learn and embrace this new language?

A new book provides the lowdown you need to share how improved collaboration represents the best opportunity for business leaders to tap the full range of talents of their people, move with greater speed and flexibility, and compete to win over the next decade.

That new book is called, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential. Cisco’s very own Carl Wiese, SVP Global Collaboration Sales, and Ron Ricci, VP Corporate Positioning, wrote this book for business leaders in all industries around the world and to help our partners have a new conversation with customers.

Find out more about what’s inside the book and how you can buy it for a special partner discounted rate.

Read More »

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Accelerate! Session Recap: Marketing Planning for 2012

Earlier this week, we hosted the first session in our current Accelerate! Virtual Workshop Series on Marketing Planning for 2012. Todd Lebo, Sr. Director of Content and Jen Doyle, Sr. Research Manager from MECLABS shared key findings from their 2012 B2B Marketing Benchmark Guide including top lead gen tactics for 2011, how we can best utilize them to generate qualified leads in 2012 and how B2B marketers are allocating their budgets given new marketing trends.

According to the MarketingSherpa research, B2B marketing challenges such as producing high-quality leads, generating the required volume of leads, conveying value, creating PR buzz, and competing in a multi-channel lead generation , are on the rise.  Demonstrating marketing’s contribution to revenue is a key focus for marketers.  So what tactics can help us do this?

Interestingly, the MarketingSherpa research shows that website optimization, SEO and email are the top lead generation tactics for B2B marketers. (These were also the top tactics for 2010 and 2011). There are few surprises here if you consider these trends from a recent TechTarget Study:

  • The Internet remains the primary destination and source for all research done by IT professionals.
  • The Internet is the preferred method by which IT professionals expect marketers to communicate the value of their brand and capture IT prospects as leads.

Although our priority as B2B marketers is on lead generation, perhaps our greatest challenge is lead conversion. In our Accelerate! session, our experts outlined a four steps to conduct a lead generation analysis which will help ensure you are focused on the right tactics to generate leads and increase conversions.  View the session recording from the On Demand tab in the Virtual Velocity Auditorium – session title: Top Lead Gen Tactics of 2011 and How Best to Utilize Them in the New Year

We will continue our discussion on marketing planning with a second session on February 15th. This session will focus on making your marketing plan a reality with four tactical steps you can use to drive online conversions.  Register for this session in the Virtual Velocity Auditorium

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