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Calling All Nonprofits: Does Your Video Tell a Powerful Story?

Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?

Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.

As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »

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The MPLS Alternative

One of the many, but popular announcements at CiscoLive in London last week is the release of Cisco Easy Virtual Network.  We did our part by releasing a ‘Fundamentals of EVN’ that we think can give you everything you need to know in about 6 minutes.

Big thanks to the EVN team who worked with us to produce this.  Andy Kessler (who is featured in our upcoming episode 112), Sehjung Hah and Gary Proefke.

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Technology for Business Sake

Nothing irritates me more than technology that goes unused.  Shiny things, cool bells and whistles, and technology features don’t excite me unless I see people using the technology to transform their business and gaining true return on their investment.

I often ask customers, “What is more important to you, get the cheapest deal or realizing the benefits the technology can offer?”  Do you choose something because it is free or something that delivers a solution to your needs?  Often I’ve seen people choose cost over benefit, to deeply regret it later; spending valuable time not realizing the productivity benefits.

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Support Mega Menu goes Global

A few weeks ago, the Support Mega Menu was updated on our 6 international support websites and 18 Latin American websites. This update brought the design and organization of the US Support Mega Menu that has proven to be extremely well utilized by our users since it was introduced last May.

The Support Mega Menu provides quick access to some key support destinations including links to the most popular product categories, links to popular downloads, and links to contact Cisco technical support and to open a support case. It also allows the user to search for product information or downloads directly, with more robust search capabilities. These benefits are now available to our global audience.

Below is an example of the support mega menu on the Japanese site:

The Support Mega Menu on the Japanese support site.

These updates required a great deal of cooperation across functions within Cisco including our Services, Marketing, IT, and global TAC teams.

Domo arigato!

Usage-Based Billing by Service Providers?

In the past five years, consumer monthly Internet usage has grown nearly three-fold, but users spend little more than in 2006. According to Cisco’s Visual Networking Index Global Forecast 2011, consumption per U.S. user grew 278 percent. In that same time frame, according to published research, the monthly U.S. cable broadband ARPU remained virtually flat.

As consumers increasingly rely on their broadband access for more of the basic everyday needs, broadband has become the most important core service provider service when compared to pay TV, mobile voice, landline phone and mobile data. But these broadband service providers are struggling to get consumers to equate the value of their online experiences with the value of their broadband service. To that end, SPs are actively considering usage-based billing strategies as a tool to align consumer value perceptions with their underlying networks. Anecdotal evidence from non-U.S. SPs that have introduced usage-based billing indicates that it can drive new value creation.

To help explore consumers’ perspectives, Cisco’s Internet Business Solutions Group (IBSG) conducted a survey of broadband users in the United States, Canada, France, and Italy to determine current views on usage-based billing policies and approaches.

This particular document is titled “Usage-Based Billing Strategies Can Enable SPs to Align Customer Value Perception with Network Investments”.   It can be found on the Service Provider Thought Leadership section of the website of Cisco IBSG.  At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.  

Check this and others out . . .

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