It’s actually BOTH, which I’ll get to in a minute… First, are you going to VMware Partner Exchange? Planning out your agenda for next week? If so, you’ve got some great opportunities to learn about VXI with VMware. Before we get to the good stuff, I want to highlight something that we often get asked, namely the difference between VXI and desktop virtualization, ie: the title of this post! Read More »
Metrics are fast becoming the B2B marketers new best friend. As we begin to take on responsibility for more of the sale funnel and ultimately revenue generation, our reliance on metrics increases. We need to learn a new language – one based upon return on investment and productivity. With metrics we can show the value of marketing, effectively manage our marketing investments, and ensure we’re putting our budget dollars in the best places to drive business.
Today, there are countless methods to measuring marketing. Unfortunately, not all metrics are created equal. For example, if driving web traffic is one of your key goals, you may focus on low cost, high volume sources of traffic. However, the audience you’re drawing to your web site may not fit your target audience and do little to actually drive business. So which metrics should you be tracking? And how do you leverage this data for the best insight?
Picking the right metrics matters. Here are twelve metrics that can help ensure you’re choosing the best marketing investments for your business:
Recently I was invited to a careers evening at my school, St. Georges in Ascot UK, to speak to young female students about what it is like to work in the technology sector. Each of the speakers invited was asked to prepare a 20 minute presentation on their job and the sector they worked in and then participate in a roundtable discussion with the girls so that they could ask questions. Read More »
Based on the online dialog on Easy Virtual Network (EVN) that I’ve seen, it appears that some people still have questions. We thought our story was as simple to understand as EVN is to use, but there is a need for clarification. Here’s a bit more information about what EVN is and what it isn’t.
One online comment was, “It’s a Cisco proprietary version of MPLS for the enterprise.” No, we believe in MPLS. It’s supported on a number of Cisco platforms and is used by many of our customers. MPLS is the most scalable and perhaps the most capable means of network virtualization. But it’s also overkill and far too complicated for many enterprises.
As you know from my previous blog, Cisco IT has just crossed the 50,000 mobile device deployed milestone – a mix of iPhones, Android and Blackberry devices. We are thrilled with our progress and believe there are two factors that have driven our success: Read More »