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Social Media for Social Good #SMWSF #SMWCisco

If you have been paying attention to the Social Media Week programming, you probably know that on February 14, 2012 Cisco has planned a day of events with some of the leading voices in social media.  Cisco’s GETideas.org team is adding to this roster with a mid-day panel, “#SMLuvsSocialGood”. 

This panel will focus on how organizations are using social media for their social good efforts.  From raising awareness and funds to activation and coordination; social good has found its voice in social media.  Panelists will offer a multi-faceted perspective and key-takeaways that will help your next social good effort.  If you are interested in leveraging social media for greater social good, this is a panel you won’t want to miss!

Sitting on the panel will be:

Karla Ballard (One Economy, moderator)– Karla Ballard is the Chief of Strategic Development – Media and National Partnerships, managing partnership relationships on behalf of One Economy’s corporate partners like Comcast/NBC, Teach for America, City Year and others.  She will bring a unique perspective to the typical corporate viewpoint.

Jason Falls (Social Media Explorer) – Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. He will bring a practitioners perspective to the panel.

Mary Anne Petrillo (Cisco)– Mary Anne is a seasoned marketing professional and at the forefront of innovative online education marketing programs within the Cisco Corporate Social Responsibility. Working on such projects as www.ATC21S.org, , and most recently serving as executive producer ofwww.getideas.org, she has a unique angle on leveraging social media for social good within a large enterprise.

Evan Steiner (HUB Ventures) – Evan Steiner manages a myriad of projects for the Hub Bay Area, a purpose-driven collaborative workspace with over 1,000 members in San Francisco and Berkeley that is connected to 30 other locations through the global Hub network. Evan has a unique community level perspective that is not to be missed.

If you are in the San Francisco/San Jose area, plan to attend the live event – if not, watch it on the Cisco UStream channel.  The panels will be watching the #SMWCisco hash tag (as opposed to the general #SMWSF hashtag) so the U-stream audience can interact with the panel along with the live audience.

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Touch and Feel IPv6 Wi-Fi!

Despite the “buzz” around IPv6 right now for many customers it’s not easy to actually test drive an IPv6 connection. When we got the opportunity to sponsor the Wi-Fi customer access at the 2012 v6 World Congress, we jumped at it. It became an opportunity to showcase both the simplicity and effectiveness of the Cisco Carrier Grade IPv6 (CGv6) solution. The CGv6 solution is the industry’s only IPv6 transition solution that has been performance tested and validated by a third party, in our case by EANTC.

Wi-Fi is a topic of particular interest to mobile operators Read More »

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WAPs: More than Simple Wireless Network Access

An advanced wireless access point can bolster wireless security and improve network access

Most people have come to expect wireless network access almost everywhere they go, especially when they are at work or elsewhere. After all, if they can check their email on their smartphones from Starbucks, why shouldn’t they be able to do the same in a conference room at the office? Luckily, adding wireless access to your existing network isn’t difficult—but you must make some choices. You can opt for a basic wireless access point (WAP) for wireless network connectivity. Or, you can choose a more advanced small-business wireless router or WAP that adds sophisticated capabilities to your wireless network.

At their most basic, WAPs simply connect wireless devices to your local network through a standard wireless signal such as Wi-Fi or Bluetooth. A WAP connects to your router, which connects users’ devices (including smartphones, tablets, and laptops) to the network and the Internet. But WAPs can also bolster your network security, provide users with better network access throughout your building, and give you additional installation flexibility.

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So is it Virtual Desktops, or Virtual Workspaces? and… VMware Partner Exchange is Next Week!

It’s actually BOTH, which I’ll get to in a minute…  First, are you going to VMware Partner Exchange? Planning out your agenda for next week? If so, you’ve got some great opportunities to learn about VXI with VMware.   Before we get to the good stuff, I want to highlight something that we often get asked, namely the difference between VXI and desktop virtualization, ie: the title of this post! Read More »

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12 Marketing Metrics that Matter

Metrics are fast becoming the B2B marketers new best friend. As we begin to take on responsibility for more of the sale funnel and ultimately revenue generation, our reliance on metrics increases. We need to learn a new language – one based upon return on investment and productivity. With metrics we can show the value of marketing, effectively manage our marketing investments, and ensure we’re putting our budget dollars in the best places  to drive business.

Today, there are countless methods to measuring marketing. Unfortunately, not all metrics are created equal.  For example, if driving web traffic is one of your key goals, you may focus on low cost, high volume sources of traffic. However, the audience you’re drawing to your web site may not fit your target audience and do little to actually drive business.  So which metrics should you be tracking? And how do you leverage this data for the best insight?

Picking the right metrics matters. Here are twelve metrics that can help ensure you’re choosing the best marketing investments for your business:

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