Last week, I had the opportunity to travel across country to meet with Cisco customers and co-keynote with our business partner, Xerox, at its annual conference. I found that our four pillars of collaboration – social, mobile, virtual and visual (video) – are continuing to resonate with customers.
In any water cooler conversation or a fireside chat in Silicon Valley, it is impossible to avoid a conversation about technology. Unlike Real Estate, which used to share air time with Tech before the recession, Tech has weathered the storm. We love to talk Tech here in Silicon Valley and thanks to the very high standards of innovation in the neighborhood, there’s always something different to talk about.
Here’s what some of the most common discussions this week might look like…
iJill: “Did you check out the latest iPad?? Its Retina Display, packs more pixels than my HDTV”.
gJack: “Oh yeah?.. my Android tablet has far superior specs to yours, plus it gives me the freedom to root my OS and do what I want with it!”..
iJill: “But, there’s no comparison to the number of Apps I can install and your tablet apps are a joke!”
gJack:” You only get 16GB in your iPad whereas I can get 32GB or more for a lower price”
iJill: “ Yes, but your battery hardly lasts until you complete your blog post, while I am still engaging with my blog readers responding to comments via Disqus while listening to music” …..
Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore
“Take risks—no one is going to die!”
This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.
Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.
We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.
Have five minutes to spare? Tune in now and get all your Cisco partner news.
Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.
Tags: amanda jobbins, chris brogan, cisco channels, Cisco Partner, cloud marketing kit, Cloud Mega Test, CPS for cloud, FlexPod, jeffrey hayzlett, light reading, partner velocity, peter hinnson, sally hogshead, steps to success
Service providers (SPs) often face a number of service quality challenges. These challenges, more often than not, result from hardware failures, software bugs, network outages, packet loss, and capacity issues. The majority of these challenges may not be new, and may have already been resolved by SPs’ technology partners, or by other operators. Indeed, SPs could capture significant operational benefits simply by adopting well-established best practices.
However, adopting these best practices requires a proactive and open relationship between SPs and their technology partners. Without open cooperation, adopting these best practices and continuous improvement will always prove to be a challenge.
To explore the relationship between an SP’s culture and the adoption of best practices, I will be writing a series of articles on the SP360 blog covering operational and engineering best practices, challenges, and benchmarks observed in the course of working with major service providers worldwide. The specific topics I will cover include: operational practices such as testing, certification, engineering rules, go-live, and incident management; as well as organizational capabilities (planning, program management, culture, management practices, IP skillsets, and staffing levels).
Before we decide what to post, we must first understand what compels our fans to share. This understanding will allow us to create consistent, “viral” posts that will generate organic buzz. Thankfully, we have Paul Adams, Global Brand Experience Manager at Facebook, to explain these social behaviors that occur on Facebook, and in life, so we can actively create conversations and build relationships that will result in sharing of content.
Watch this video about why people share, presented at this year’s Facebook Marketing Conference or enjoy the brief synopsis below to better understand what drives our conversations and, in turn, sharing. (jump to the 3 minute mark to get straight to Paul)