Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.
Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.
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Tags: Apex awards, business video, Cisco, cisco digital media suite, digital sign, digital signage, digital signage expo, enterprise video, interactive media, on-demand video, signage, streaming, video, video content
How well do the IT and Facilities people get along at your company? Do they work well together or seem at times to be from different planets?
I’ve been in the Data Center industry for 15 years now, always based in IT but focused on physical infrastructure design and operations. A key part of my job has been helping IT and Facilities understand one another’s goals, challenges and technologies. That – as I like to joke – means I have great job security. Read More »
Tags: Cisco, data center, datacenterdeconstructed, Facilities, IT, Technology Convergence Conference, Teladata
Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.
In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.
Lessons from the Front
Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.
The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.
Nate Westheimer at Innonate offers some firsthand tips (and examples) for pulling together a great demo.
It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.
Technology Do’s and Don’ts
1. Find out some basics before you set up the WebEx.
Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).
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Tags: demo, how to, Online Meeting, Recording, tips, video conference, WebEX
Special guest interview with Charlie Kanavel, CEO of The Kanavel Group; former Director, Technology, Campbell Union High School District – Campbell, CA
Mr. Kanavel is CEO of The Kanavel Group, a consulting and services firm focused on technology in government and education. The Kanavel Group specializes in taking clients from “WOW” to “HOW”, merging cutting edge technology with its clients long term strategic objectives.
As the Director of Technology at Campbell Union High School District, he was responsible for notable projects in California and the nation: through the development of on-line hybrid courses using Cisco WebEx, he was the first to deploy them in the California K-12 education space. Working with Sony Corporation, he was the first to pilot Sony eReaders to replace textbooks in K-12 education nationwide. Mr. Kanavel was also awarded Honorable Mention at Citrix Synergy 2010 for deploying virtualization in education. Formerly Mr. Kanavel distinguished himself in IT and compliance leadership in financial markets worldwide.
Charlie, welcome, and thanks for joining us. In K-12 today, the #1 issue is BYOD. Unlike a full 1:1 rollout where every child gets the same device, under BYOD how do superintendents & IT leaders address the equity divide among students so we ensure all have equal access to the same content?
Thank you for having me join today, Frank. I think for the past 10 years we in education have done a lot to bring technology in education forward into the on-line world. However, we have also made educational resources inside and outside the classroom very broadband and computer-centric. So to have full access to the resources made available by most schools today, you need a computer at home. This digital divide is very real in today’s schools and BYOD as a strategy gives districts a real way to solve this problem.
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Tags: byod, edtech, education, mobility
Once upon a time in the days of Opie and Andy, doctors made house calls. I’ve seen it on TV, so it must be true. Now, a doctor visit usually requires that you do the visiting to a clinic, office, or hospital. An initial appointment may result in referrals for tests or to specialists – more visits, parking lots, waiting rooms. Sometimes your information gets transferred along, sometimes it doesn’t.
Mobile devices are showing up everywhere, healthcare included. There’s even a new word: mHealth. (We had e-everything in the early 2000s, then came along iSomething, so let’s now move further into the alphabet with mWords.) Read More »
Tags: collaboration, emergency response, healthcare, medical, mHealth, mobile devices, mobile emergency response, mobile healthcare, mobility, NERV, tablet, video