Only a few years ago, the challenges facing mobile providers seemed well within the realm of their traditional expertise. Their vast and complex infrastructures, built around towers, antennas, core networks, and the like, focused on providing the bandwidth and signal quality necessary for providing clear voice signals. Early mobile Internet applications were limited to services like weather, news, and stock quotes. As video entered the picture, it was mostly limited to a quick, manageable snack here and there on YouTube. After all, on a tiny, phone-sized screen, the prospects for a sumptuous two-hour movie feast were limited.
The situation, however, is being radically transformed. And at this years’ Mobile World Congress, which I attended last week in Barcelona, a clear focus was on a prime disruptor: the tablet and vast, media-rich applications. For with the sudden and phenomenal growth of the iPad—along with its Android-based counterparts—end users who had been limited to quick bites on YouTube are ready to indulge in long-form video buffets, anytime and anywhere. And while those game-changing tablets don’t quite provide an IMAX experience, their larger screens nevertheless offer the perfect mix of visual quality, mobility, and convenience.
For mobile service carriers, however, this has created a certain amount of havoc. Read More »
Tags: applications, apps, Cisco, data, deluge, IBSG, mobile, mobile world congress, monetization, mwc, Networks, optimization, providers, Service Provider, Tablets, video, wi-fi
CIOs around the world are at the center of technology trends such as cloud, social media, consumerization of IT, and mobility. This is the second blog in a four-part series (Read Part I) exploring and sharing how CIOs around the world are responding to these trends and creating new ways to innovate, grow, and deliver superior customer experience.
Many of us are used to having a pretty formal relationship with our bank – after all, it’s about our money, isn’t it? It’s hard to get more serious than that.
However, times are changing. The Intuit 2020 Report: The Future of Financial Services identifies four areas of rapid transformation in today’s financial services industry: Read More »
Tags: allianz, any device, Borderless Networks, Bring your Own Device (BYOD), byod, Carrie Krinock, CIO, Cisco, cloud, customer experience, Europe, Executive ViewPoints, Financial Services, Germany, innovation, operational excellence, social media
Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.
Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.
Read More »
Tags: Apex awards, business video, Cisco, cisco digital media suite, digital sign, digital signage, digital signage expo, enterprise video, interactive media, on-demand video, signage, streaming, video, video content
How well do the IT and Facilities people get along at your company? Do they work well together or seem at times to be from different planets?
I’ve been in the Data Center industry for 15 years now, always based in IT but focused on physical infrastructure design and operations. A key part of my job has been helping IT and Facilities understand one another’s goals, challenges and technologies. That – as I like to joke – means I have great job security. Read More »
Tags: Cisco, data center, datacenterdeconstructed, Facilities, IT, Technology Convergence Conference, Teladata
Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.
In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.
Lessons from the Front
Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.
The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.
Nate Westheimer at Innonate offers some firsthand tips (and examples) for pulling together a great demo.
It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.
Technology Do’s and Don’ts
1. Find out some basics before you set up the WebEx.
Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).
Read More »
Tags: demo, how to, Online Meeting, Recording, tips, video conference, WebEX