Sometimes as B2B technology marketers, we experience a little tunnel vision when it comes to our target audience. There’s a tendency to think that there is a hard line dividing business buyers from consumers; that the marketing methods we must use to reach our intended audience are so unique that they are unrelated to consumer marketing techniques and that practices from consumer-oriented marketing can’t possibly be applied to B2B buyers. As it turns out, IT decision makers have a lot in common with personal technology buyers when it comes to online behavior, media consumption and brand reception.
Consider these similarities noted from a recent TechTarget report and their implications for marketing:
The show is taking place March 26-29th at The Gaylord Palms in Orlando, FL.
If you’re attending Enterprise Connect, visit the Cisco booth #1001 where you can see firsthand all of the exciting new solutions being announced by the Cisco TelePresence, Collaboration and Enterprise Video teams.
In addition to our booth activities, Cisco is participating in a number of speaking sessions and our very own OJ Winge, SVP and General Manager, Collaboration Endpoints, will deliver the keynote on Tuesday, March 27th at 10 am EDT. Follow these links for the full list of Cisco booth activities and speaking sessions. To sign up for mobile alerts on Cisco activities during the show, simply text “CISCO” to 66937.
Many Big Data related innovations have been developed by Web 2.0 companies, resulting in a growing collection of open source technologies that dramatically change the culture of collaborative software development and the scale and economics of hardware infrastructure. These technologies enable data storage, management and analysis in ways that were not possible before with traditional technologies such as relational database management systems, in a cost-effective manner.
NoSQL is one such technology that has emerged as an increasingly important part of big data trends for applications that demand large volumes of simple reads and updates against very large datasets (Hadoop is the other innovation, a generic processing framework designed to execute “read only” queries and batch jobs against massive datasets). NoSQL is often characterized by what it is not, and definitions vary. It can be Not Only SQL-based or simply Not a SQL-based relational database management system. NoSQL databases form a broad class of non-relational database management systems that are evolving rapidly, and several solutions are emerging with highly variable feature sets and few standards.
While these technologies are attractive from the standpoint of the innovations they can bring, not all products meet enterprise requirements. Many organizations require robust, commercially supported solutions for rapid deployments and the ability to integrate such solutions in to existing enterprise applications infrastructure.
To address these needs, Cisco and Oracle are the first vendors collaborating to deliver enterprise-class NoSQL solutions. Exceptional performance, scalability, availability and manageability are made possible by the combination of the Cisco Unified Computing System (UCS) and Oracle NoSQL Database. Together, this powerful solution provides a platform for the quick deployment along with predictable throughput and latency for most demanding applications.
It’s been a great week for AT&T at the IP&TV World Forum, and by proxy, a great week for Cisco!
In case you hadn’t heard the word from “over the pond,” the IP&TV World Forum recognized AT&T with not one, but TWO accolades: Best TV App, for its U-verse for Tablet, and “Best Consumer Device,” for the U-Verse TV Wireless Receiver (built by guess who!)
The IP&TV Industry Awards, which occurred in London on the evening of March 21, honor service providers for their innovation, excellence, and achievement in the IPTV sector.
The AT&T Wireless Receiver, which launched across U-verse markets last October, is an IPTV set-top equipped with video-optimized Wi-Fi. From a consumer perspective, it means hanging the TV set anywhere, and not necessarily near a coaxial wall outlet — a no-wires way to arrange the TV to go with people’s lives, furniture, and living environments.
In Cisco-speak, we call this fabulous device the ISB7005 wireless DVR set-top, coupled with our VEN401 wireless access point. The former is a set-top that can go anywhere in the house; the latter is the video-optimized wireless access point.
So allow me to raise a (virtual) glass, on behalf of the hardworking team here at Cisco who helped make these technologies possible — and to our colleagues at AT&T, for making it happen! Clink and congrats.
We have a new ‘Spotlight on Unified Communications Management’ available now and it may really help many of you get your head wrapped around the value of buying and using this kind of software. We tackle four typical headaches around:
Remote Site Rollouts
Moves, Adds and Changes
We showcase the incredible new look and feel that PRIME brings to the UC Management Suite as our favorite tools have gotten a lot more integrated and easier to work with.
UCMS will help you automate the minutiae, delegate the redundant, all the while giving you a rich tool set to be in control when times are smooth and quick to react when things go awry.