Cloud computing gives you a new way to access many different types of software, no matter how small your company
It seems that everyone’s talking about how cloud computing is the answer to all your technology problems—and, depending on your problems, it may be. But before you can use the cloud, you need to understand what it is.
Cloud computing is not a product that you purchase; cloud computing is a deployment model. It is a new way to access and use software for your small company; it is also a new way for vendors to sell their products. How you use cloud computing is up to you.
Simply put, cloud computing allows you to use a vendor’s software over the Internet. Though the software is hosted on the provider’s server, it functions on users’ computers in the same way as installed software—your employees simply connect to it online. You do not purchase and install the application on your server or your desktops; depending on the cloud-based software (also referred to as Software-as-a-Service or SaaS), you might install a specialized client that people use to connect to the service or users might simply connect through their Web browser.
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As we kick off this year’s Enterprise Connect conference, one subject I am discussing a lot with customers is interoperability. This topic is always evolving, but our customers’ need for interoperability has remained the same. So what are the customers telling us about their interoperability requirements and concerns within unified communications and collaboration, and what is Cisco’s approach to addressing those?
What customers want:
At its heart, interoperability is about enabling the free flow of communication across boundaries – whether those boundaries are geographical, across firewalls between businesses and their ecosystems or customers. Customers want to be able to share information quickly and easily across different systems from multiple vendors.
Customers also stress the need for protecting their investments in existing systems and extending their capabilities to new types of work scenarios. These systems include infrastructure (such as Active Directory or Exchange or Notes), voice and video systems (such as Cisco’s Unified Communications Manager and TelePresence and competitive products from other vendors), and desktop or enterprise productivity applications (such as Microsoft Office, IBM Lotus, SAP, Salesforce.com and others). They must work within heterogeneous environments and accommodate new solutions as they come to market.
But that two systems work together is not enough. They must come together as seamlessly as possible to ensure an uncompromised user experience
Finally, this all needs to happen across platforms and devices, particularly as we move toward a post-PC era of many different devices -- from smartphones and tablets in the field to desktop computers and immersive room-based systems. These devices need to be blended into customers’ existing collaboration environments while providing a consistent and compelling user experience.
This is what customers want.
What the industry needs to do:
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Tags: Cisco, collaboration, instant messaging, interoperability, jabber, medianet, post-pc, Presence, TelePresence, UC, unified communications, video, Voice
Come watch a special edition TechWiseTV, featuring Ike, to learn how Cisco takes you Beyond BYOD. Take the BYOD challenge for a chance to win a trip to the London Olympics or other fun mobility gadgets.
Today’s enterprise mobility requirements go beyond simply connecting mobile devices. It’s about securing any access, simply managing the complexities while scaling efficiently, and ensuring an optimal user experience while easing the IT burden. Gallant Ike does all of this and more with Cisco Enterprise Mobility Solutions.
To participate, here is what you do:
- Visit http://www.cisco.com/go/challenge
- Watch the 20-minute video featuring TechWise’s Jimmy Ray Purser and Robb Boyd with IKE
- Take the Challenge! Test your knowledge and answer 10 questions. You just may win!
Tags: byod, BYOD challenge, cisc wlan, cisco challenge, enterprise mobility, enterprise networks, Ike, mobility, networking, Networks, TechWiseTV, wi-fi, wifi, wireless lan controllers, wireless lans, wlan, WLC
Sometimes as B2B technology marketers, we experience a little tunnel vision when it comes to our target audience. There’s a tendency to think that there is a hard line dividing business buyers from consumers; that the marketing methods we must use to reach our intended audience are so unique that they are unrelated to consumer marketing techniques and that practices from consumer-oriented marketing can’t possibly be applied to B2B buyers. As it turns out, IT decision makers have a lot in common with personal technology buyers when it comes to online behavior, media consumption and brand reception.
Consider these similarities noted from a recent TechTarget report and their implications for marketing:
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Tags: b2b marketing, Cisco, Cisco partner marketing, digital marketing, IT buyers, IT decision makers, online advertising, online marketing, TechTarget
We’re on the move again and this time we’re headed to Enterprise Connect 2012!
The show is taking place March 26-29th at The Gaylord Palms in Orlando, FL.
If you’re attending Enterprise Connect, visit the Cisco booth #1001 where you can see firsthand all of the exciting new solutions being announced by the Cisco TelePresence, Collaboration and Enterprise Video teams.
In addition to our booth activities, Cisco is participating in a number of speaking sessions and our very own OJ Winge, SVP and General Manager, Collaboration Endpoints, will deliver the keynote on Tuesday, March 27th at 10 am EDT. Follow these links for the full list of Cisco booth activities and speaking sessions. To sign up for mobile alerts on Cisco activities during the show, simply text “CISCO” to 66937.
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Tags: Cisco, collaboration, enterpise video, enterprise connect, TelePresence, virtual experience