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Drawing on the parallels between business and sport

There’s a common theme between world class athletes in training for medal success at the Games and business people working towards winning business. They both have an inherent desire to succeed and look for the best solutions to help them achieve their goals. 

One example of this is the use of video. As the role of technology has evolved, so has the use of video, to the point where it has now become a vital tool in the performance kit bag. 

Not only is video now used to develop skills and improve technique, it can also help to prepare, plan and put in place the strategies they need to achieve success – from the locker room through to the boardroom. 

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I love free digital design help (in this case, really)

This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test

What we know about video already:

  • Visitors who view videos stay longer, go deeper into the site, and return more frequently
  • People who watch a video are in fact twice as likely to return
  • People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
  • We use video interaction to help personalize some elements and behavior on your site journey

The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.

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NBA Fans Point, Shoot, and Score

“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »

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Ask Our Execs!

For those who were at Cisco Live Melbourne, I hope you had a fantastic time.  I’m a bit bummed that I didn’t go since it would have been awesome to check out some of the street art.  Luckily, Erica did take some pictures to share.

Did you catch our latest Enterprise Video announcement on what we’re doing with physical security in the cloud?  You can read all about it here.

Now on to the next thing we’re planning: Cisco Live San Diego!  The scheduler went live this week and we have some great sessions for you to attend.  Some new ones will be made available soon and I’ll share with you once we get those in the system for registration.

One thing we’re doing again this year is the executive Q&A.  This year we have a great panel of our leaders in Video and Collaboration who will be taking your questions live on Thursday morning, 14 June 2012, from 10:00am to 11:30am.  This is a chance for you to ask questions like “What the heck is medianet?” or “How can I deliver collaboration tools on mobile devices?”.

We’re collecting questions here on this blog, so don’t be shy and ask some below in the comments.  On Thursday morning at Cisco Live San Diego, we’ll present your questions to our executive panelists and they’ll answer them on stage.

Hope to see you in San Diego!

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Using Webinars: Great Examples from Those Doing it Well

We found four organizations that are taking full advantage of technology and using webinars to add value to their brand, reach new customers, educate their audiences and/or support their current staff.

We hope these folks offer inspiration as you plan your next event.

The eLearning Guild

This is a member-driven organization of e-learning professionals that use webinars for showcasing the latest ideas from a range of expert speakers. Their hour-long webinars teach new techniques and strategies. The monthly events are recorded so users can view them at their leisure. For example, on January 17, 2012, “The Secrets to Rapid eLearning Success” dealt with keeping up with the latest technological demands and producing effective e-learning.

VizThink

An online community interested in the process or the ability to engage people in understanding ideas, not the final product, uses webinars to educated people about visual thinking and about other topics, like “Journalism in the Age of Data.” They have set up a nice page with easy access to their series of webinars that are free to the public. This is a great way to help people find your library and see what you have to offer.

PetSmart Charities

An independent, nonprofit, PetSmart Charities uses online webinars to train volunteers and staff working to help animals. They have programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. Read More »

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