With global IP traffic projected to increase threefold over the next five years – after having increased eightfold over the past five years – policy control and services creation at large scale has never been more vital for mobile and fixed communications service providers.
Cisco plans to add a critical piece of service creation technology to its portfolio today by announcing its intent to acquire Denver, Colorado-based BroadHop, a provider of next–generation policy control and service management technology for carrier networks worldwide. BroadHop’s widely deployed policy control solutions for mobile and fixed networks will be integrated into Cisco’s Service Provider Mobility Group to provide service providers the flexibility to control, monetize and personalize the types of service they choose, on any network.
How does this benefit customers and end-users directly? A service provider can integrate BroadHop technology to enable end-users to purchase customized premium service packages. For example, if a consumer desires premium on-demand streaming, BroadHop technology allows the service provider to add value to and monetize this particular service. In return, the user is granted a high level of service and premium bandwidth to ensure the best possible experience.
Cisco’s acquisition of BroadHop is also an evolutionary step in supporting Cisco’s Open Network Environment (ONE) for extensible network programmability. This policy infrastructure represents the baseline to monetization of the network and will enable Cisco to develop software services that empower network operators to deliver revenue-generating services, while enhancing the end-user experience.
BroadHop has been a key service provider Wi-Fi partner for Cisco, and this acquisition is a natural extension of our collaboration as we continue to engage tier-one global service providers with our combined technologies. This acquisition reinforces Cisco’s commitment to service providers by enabling policy control and service management across mobile, fixed and wireless broadband networks and adds value by driving the mobility network architecture to the next level.
Acquisitions and investments are a key part of Cisco’s build, buy and partner innovation framework and supports one of Cisco’s five foundational priorities to lead the market in networking across all customer segments. The BroadHop acquisition is well-aligned to Cisco’s goals of developing and delivering innovative network and software technologies, while also cultivating top talent. The BroadHop team will be integrated into Cisco’s Service Provider Networking Group, reporting to Shailesh Shukla, vice president and general manager of the company’s Software and Applications Group.
The BroadHop acquisition reinforces Cisco’s commitment to developing services that enable our service provider partners to succeed across mobile, fixed and converged networks, while allowing us to continue to lead and define important transitions in networking.
Tags: acquisition, BroadHop, policy control
Only a short time ago, consumers had limited choices for accessing professional video content.
Today, a smorgasbord of options continues to multiply—from premium cable and DVDs, to online choices such as Apple, Netflix, and Hulu. Hardware options are equally dizzying, as traditional TV gives way to PCs, smartphones, and tablets. As portable devices meet the cloud, more consumers expect to view their favorite content anywhere, anytime.
The London Olympics this year were a case in point. NBC statistics reveal that more than 57 million U.S. viewers streamed Olympic events online. And over 7 million unique visitors per day accessed the BBC’s online Olympic sites, with nearly half of them watching on mobile devices.
Clearly, media consumption has evolved. Given the complexity of choices, it is essential for all players in the video value chain to understand what consumers need and want. To gain greater insight, the Cisco Internet Business Solutions Group (IBSG) studied the trends and behaviors of 1,152 video consumers in the United States in 2012.
Chief among our findings? Streaming is going mainstream—and if the quality, variety, and delivery of streaming video are held to a high standard, consumers will be willing to pay
Streaming Is Going Mainstream
Seventy percent of U.S. broadband users are watching professionally produced Internet video every week, with an average viewing time of more than 100 minutes per week. Among 18- to 24-year-olds, viewership rises to 94 percent. Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray Discs (see Figure 1). Read More »
Tags: cable, Service Provider, streaming, television, video, Video On Demand, video streaming, videoscape, VOD
Based on the conversations I have every day with Cisco customers, the impact of mobility on organizations cannot be denied.
Abundant data details how the proliferation of mobile devices is affecting communications, collaboration, and the way we do business today. For example, Cisco recently commissioned a Forrester Research report that looks at mobility, virtualization, and other enterprise-level technology initiatives. Nearly half the firms surveyed are implementing “bring your own device” (BYOD) programs to support employee-owned devices.
I’ve outlined my position in the past: BYOD is an opportunity, not a threat. There are profound benefits for organizations that embrace BYOD and mobilize the collaboration experience.
Collaboration is increasingly taking place on personal and company-provided mobile devices. According to a Read More »
Tags: Bring your Own Device (BYOD), Cisco IBSG, Cisco Services, collaboration, enterprise tablets, Forrester Research, mobile collaboration, Smartphones, survey
OK, we all see a lot of college-ranking lists – everything from top technical schools to top party schools – but most recently with the explosion of technology in higher education a new list has debuted, named the Most Connected Colleges. The listing, launched by U.S News & World Reports, is the first-ever ranking to honor schools that have successfully applied technology to improve the connections between students and educators.
We were excited to see Maine’s Bowdoin College rated right at the top of the list! Among many tech initiatives, Bowdoin College engaged Cisco to help extend a reliable and secure wireless network throughout its campus with indoor and outdoor access.
For more on how Bowdoin was able to achieve this status, check out our very own Vivian Chan’s post on our mobility blog “Bowdoin College Takes Crown for Connected College Champion“.
Now that we’re fast approaching 2013 – will Bowdoin maintain that top position? What is your prediction for #1?
Tags: edchat, edtech, mlearning, USNEWS
My previous post examined how a regional Provider Independent (PI) prefix is propagated across the Internet. This post discusses the second aspect of the issue: how does Provider Assigned/Aggregateable (PA) space propagate across the Internet? Read More »
Tags: IPv6, IPv6 adress, IPv6 prefix origination, prefix policies, Provider Independent prefix